Smart Automotive Surfaces 2017

Beyond Decoration

Date: Wednesday, October 11 and Thursday, October 12, 2017

Venue: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, MI USA 48375

Sponsored by:




On October 11 and 12, 2017, The ITB Group’s third annual Smart Automotive Surfaces conference took a deep look into leading developments and innovations shaping future vehicle content, components, design and functionality of smart surfaces for interior and exterior applications. Experts from academia, government offices, Tier suppliers, integrators and supporting technology sources convened to provide engaging presentation sessions (20 presentations over 1.5 days) focused on next generation HMI technologies, UXable surfaces, e-mobility, new processes and unique decoration themes.

Mr. Jussi Harvela, CEO of TactoTek provided the keynote presentation addressing drivers for smart automotive surfaces. His talk included insights to evolving consumer preferences, manufacturing efficiency, industry regulations and technology innovations and how each will converge to propel the market.

Conference attendees also took advantage of integral networking sessions and an evening reception that buzzed with the creation of new business relationships, business development discussions, and plans for future meetings/collaborations.

Building off the momentum created during our 2017 event, planning for Smart Automotive Surfaces 2018 conference is already underway and opportunities to present, sponsor and/or exhibit are available. Prepare now to be part of the program and position your company as an industry leader and gain exposure to a targeted group of automotive experts. The conference will take place October 10 and 11, 2018 in Novi, Michigan and additional details will be posted soon. Stay tuned.


For more information about our events, please contact The ITB Group at



DAY 1 CONFERENCE AGENDA - October 11, 2017


Registration and Exhibits Open


Opening Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

Next Generation HMI


Driver Attention in the Design and Evaluation of Multi-Modal Interfaces in an Automated Driving Ecosystem

Research Scientist, Founder, AHEAD Consortium – Massachusetts Institute of Technology (U.S.A.)


Haptic Feedback for Mid-Air Driver Gestures

Vice President, North America – Ultrahaptics (U.S.A.)


Networking Break


Programmable Button Array with Localized Haptic Feedback

Senior Director, Human-Machine Interface CoE – Flex Innovation Labs (U.S.A.)



Driving Innovation—Market Forces Propelling Smart Automotive Surfaces

CEO – TactoTek (Finland)


Smart HMI Solutions with Active Design Features

Head of Product Management – PolyIC (Germany) and Director of Sales – KURZ Transfer Products (U.S.A.)


UXable Automotive Surfaces


Electrochromic Dynamic Glazing for Automotive Applications

Founder and CEO – Argil (U.S.A.)


Intuitive 3D User Interfaces for Automotive

U.S. Market Entry and Business Development – Canatu (U.S.A.)


Activating Every Surface in Cars with Organic Conformable Displays

Commercial Director – FlexEnable (U.K.)


Networking Break


Injection Molded Structural Electronics Merging Form and Functionality

CTO and Co-Founder – TactoTek (Finland)

e-Mobility Future: A City's Perspective


How Cities Are Preparing for a Mobile Future

Chief of Mobility Innovation – City of Detroit (U.S.A.)


Cocktail Reception
DAY 2 CONFERENCE AGENDA - October 12, 2017


Exhibit Hall Opens


Opening Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

Processes Reborn


How Smart Lasers have Helped Improve Yields While Reducing Production Costs in the Automotive Industry

Business Manager Software and Vision – FOBA (U.S.A.)


High Pressure Forming for In-Mold Electronics

Director Sales and Marketing – Niebling Form Technologies (Germany)


Water Protection Technologies for Smartphones and Beyond

Chief Technology Officer – P2i (U.K.)


Enabling Lightweighting through Plasma Surface Treatment of Automotive Surfaces

CTO – Plasmatreat (U.S.A.)


Networking Break
Decoration with a Twist


Trend Colors - Black Chrome and Rose Gold PVD

Sales Manager – Silcos (Germany)


Advancing Automotive Interior Trim with An Innovative Approach: Softell Textile

Automotive Marketing Manager – LyondellBasell (U.S.A.)


Clear and Metallic Scratch Resistant PU Surfaces for Smart Surface Applications

Senior Technical Sales Manager, Composites and Advanced Applications – Hennecke (U.S.A.)


The Fine Art of Differentiation

Vice President Technology and New Product Development – Advanced Decorative Systems (U.S.A.)


3D Printing Textures and Decorative Surfaces

Design Manager – 3D Systems (U.S.A.)


Conference recap


Exhibits Close
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If you have any questions regarding our products or services, you can contact us by phone or by filling out this form and we’ll get back to you as soon as possible. Hope to hear from you soon.

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Darren Nowak
Project Manager - The ITB Group

Darren Nowak

Mr. Nowak joined the ITB Group in 2007 and currently holds a Project Manager position. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, and under the hood, and most recently has concentrated on plastic / electronic integration. Mr. Nowak has 25 years’ experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor Degree in Political Science with concentration in International Relations.