Smart Automotive Surfaces 2017

Beyond Decoration

Date: Wednesday, October 11 and Thursday, October 12, 2017

Venue: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, MI USA 48375

The next generation of vehicles must offer leading technologies and features to satiate evolving consumer demands for connectivity, integration, comfort, style and usability. Automotive interior and exterior surfaces are where the next evolution of change is taking place and these canvases are under scrutiny to provide content and value to the OEMs, suppliers and most importantly, the consumer.

The ITB Group’s third annual Smart Automotive Surfaces conference will look at components, trends and developments shaping the landscape for interior and exterior surface applications and it will provide an opportunity for all participants to benefit from ground-breaking developments.

Planning for our 2017 conference is already underway and opportunities to present, sponsor and/or exhibit are available. Prepare now to be part of the program and position your company as an industry leader and gain exposure to a targeted group of automotive leaders. Click the links on the right for complete details.


For more information, please contact The ITB Group at


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If you have any questions regarding our products or services, you can contact us by phone or by filling out this form and we’ll get back to you as soon as possible. Hope to hear from you soon.

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Mitra O'Malley
Managing Director - The ITB Group

Mitra O'Malley

Ms. O’Malley is one of the founding partners of The ITB Group in 1992. As Managing Director, she focuses on technology feasibility and business development activities in automotive acoustics, interior and exterior. Her specific areas of specialty include cockpit modules, door modules, overhead systems, acoustics, front-end modules (including bumper systems and lighting), roof systems and body panels. Ms. O’Malley has 31 years of experience in the automotive industry in a variety of roles. She is a graduate of the University of Massachusetts Lowell with a Master’s degree in Plastics Engineering.