Smart Automotive Surfaces 2018

Beyond Decoration

Date: October 10 and 11, 2018

Location: Novi, Michigan, USA

Venue: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, MI 48375

Sponsored by:

 

Program CompleteRegister to Attend

Register now to attend ITB’s leading technical conference with an exclusive focus on functionalizing vehicle interior and exterior surfaces. Join automotive leaders at our event to discover and experience new technologies impacting components, trends and developments in this rapidly changing landscape. Connect with conference presenters, make your voice heard, expand your knowledge base, and network with established companies and startups alike.

19 presentations over one-and-a-half days will address keys to future advancements and challenges posed by automated driving, touch technologies, in-mold electronics and displays.  The conference will illustrate new materials and processes that can be industrialized for functionalization and illumination. Click HERE to view the complete agenda and register now to attend. Event highlights include:

Day 1 Keynote (October 10): University of California, Berkeley will explain ways in which shared, electric, connected, and automated mobility will achieve cost, energy, and taxpayer savings and supporting innovations in transportation services

Day 2 Keynote (October 11): – TU Darmstadt (former Audi) will illustrate lean development of OLED lighting technologies, including integration and development.

General Motors will also take the stage this year to provide valuable direction and insight regarding “The Path of Innovation – Through HMI Design, Customer Feedback to Production”.

This year’s conference provides additional value in the understanding of manufacturing processes.  Upon completion of the conference on October 11th, attendees have the option to be transported to Advanced Decorative Systems in Millington, Michigan for an afternoon tour.  Choose this option during registration if you are interested.

 

Contact Mr. Bryan Eldredge, Program Manager, The ITB Group if you have any questions.

Tel: +1 (248) 380-6310 • Email: beldredge@itbgroup.com

 

CONFERENCE AGENDA - Day 1, October 10, 2018

7:15

Registration and Continental Breakfast

8:00

Welcome and Opening Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

FROM INTELLIGENT CITIES TO VEHICLES

8:15

KEYNOTE: Five Reasons to Prepare for the Impact of the Transportation Revolution

Adam Cohen, Research Associate – Innovative Mobility Research Group, University of California, Berkeley (U.S.A.)

9:00

Empowering Autonomy with High Performance Solar Skins

Aarohi Vijh, Head of Product – Alta Devices (U.S.A.)

9:25

The New Oil: Data is Fueling Smart Automotive Revolutions

Lisa Joy Rosner, CMO – Otonomo (U.S.A.)

9:50

Networking Break
FROM SENSING TO INTERACTING

10:30

Vision AI for Human Behavior: Understanding Inside Autonomous and Highly Automated Vehicles

Modar Alaoui, Founder and CEO – Eyeris (U.S.A.)

10:55

UX, HMI, VUI, GUI, HCI: The User Processes Behind this Alphabet Soup

Dr. Carie Cunningham, User Experience Researcher – Nuance Communications (U.S.A.)

11:20

Intelligent Touch Signatures to Improve Human-Machine-Interface

Justin Teitt, CEO – ALSENTIS (U.S.A.)

11:45

Extinction of Buttons and Providing Haptic Feedback to Large Touchscreens

Dr. Ville Mäkinen, General Manager & Board Member – O-film Senseg (Finland)

12:10

Lunch
FROM FUNCTION TO MATERIALS

1:10

Inks for Smart Surfaces and In-Mold Electronics

Dr. Fabian Gyger, Head of R&D Team, Conductive Inks – ELANTAS (Germany)

1:35

Printed Electronics for Automotive Applications

Dr. Rudy Ghosh, Applications Engineer – Novacentrix (U.S.A.)

2:00

Why PU Spray Skin Should be the Material of Choice in Future Car Interiors

Geert Trossaert, VP R&D and Quality – Recticel Automotive (Belgium)

2:25

Networking Break
FROM INNOVATION TO INDUSTRIALIZATION

2:55

Integrating Light and Electronics into Plastics

Robert Miller, Director Innovation and Design – Pacific Insight Electronics (U.S.A.) and Paul Platte, Senior Marketing Manager –  Covestro (U.S.A.)

3:25

Merging Form and Function with Injection-Molded Structural Electronics

Dave Rice, SVP Marketing – TactoTek (U.S.A.)

3:55

Bringing (HMI) Technology to the Surface

Thomas Nealssohn, Senior Innovation Manager – SRG Global (U.S.A.)

4:25

The Path of Innovation - Through HMI Design, Customer Feedback to Production

Bill Gaw, Global Interior Innovation Manager – General Motors (U.S.A.)

5:10

Closing Remarks and Cocktail Reception
CONFERENCE AGENDA - Day 2, October 11, 2018

7:30

Registration and Continental Breakfast

8:00

Opening Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

FROM ILLUMINATION TO SMART SURFACES

8:10

Bringing Conformable Plastic OLCDs to Car Interiors – Benefits and Manufacturing

Simon Jones, Commercial Director – FlexEnable (U.K.)

8:35

Luminous Surfaces - The Future of Human-Machine-Interface in Mobility

Marcin Ratajczak, CEO – INURU (Germany)

9:00

Thermal Management of High-performance Lighting Modules using Thermally Conductive Polycarbonates

Jim Lorenzo, Principal Engineer – Covestro (U.S.A.); Nick Downes, Mechanical Engineering Manager and Hamed Karimi Sharif, Materials/Optics Engineer – Pacific Insight Electronics (U.S.A.)

9:25

Networking Break

9:50

KEYNOTE: Automotive OLED Technology: Lighting and Human Perception

Philipp Rabenau, Research Member – TU Darmstadt and former Audi (Germany)

10:30

Lighting Technologies - Potentials in Surfaces and Innovation Industrialization

Michael Godwin, Director, LED Products – OSRAM Opto Semiconductors

10:55

Ambient Lighting Evolving to More Than Just Mood Lighting

Sam Alesio, Managing Director, Transportation Solutions Division – TE Connectivity (Canada)

11:20

Closing Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

12:00

Bus Departs from Conference Venue for Technical Tour

6:00

Bus Arrives Back at Conference Venue
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Program Agenda


Register to Attend


Sign Up to Sponsor and/or Exhibit

Exhibitors To-Date:

ABeetle
Advanced Decorative Systems
Alta Devices
Covestro
Dovercourt Finishing Group
ELANTAS
Kurz Transfer Products
Natgraph/Sakurai
Neonode Technologies
Nissha
Recticel


Hotel Reservation Details


Related Research Report

Smart Cockpits: Light and Connected

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CONFERENCE SPEAKERS

Darren Nowak
Project Manager - The ITB Group
Adam Cohen
Research Associate – Innovative Mobility, University of Cali
Dr. Aarohi Vijh
Head of Product – Alta Devices
Lisa Joy Rosner
CMO – Otonomo
Modar Alaoui
Founder and CEO – Eyeris
Dr. Carie Cunningham
User Experience Researcher – Nuance Communications
Justin Teitt
CEO – ALSENTIS
Dr. Ville Mäkinen
General Manager & Board Member – O-film Senseg
Dr. Fabian Gyger
Head of R&D Team, Conductive Inks – ELANTAS
Dr. Rudy Ghosh
Applications Engineer – Novacentrix
Dr. Geert Trossaert
VP R&D and Quality – Recticel Automotive
Robert Miller
Director Innovation and Design – Pacific Insight Electronics
Dave Rice
SVP Marketing – TactoTek
Thomas Nealssohn
Senior Innovation Manager – SRG Global
Bill Gaw
Global Interior Innovation Manager – General Motors
Simon Jones
Commercial Director – FlexEnable
Marcin Ratajczak
CEO – INURU
Jim Lorenzo
Principal Engineer – Covestro
Philipp Rabenau
Research Member – TU Darmstadt and former Audi
Michael Godwin
Director, LED Products – OSRAM Opto Semiconductors
Sam Alesio
Managing Director, Transportation Solutions Division – TE Connectivity

Darren Nowak

Mr. Nowak joined the ITB Group in 2007 and currently holds a Project Manager position. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, and under the hood, and most recently has concentrated on plastic / electronic integration. Mr. Nowak has 25 years’ experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor’s degree in Political Science with concentration in International Relations.

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Adam Cohen

Mr. Cohen is a transportation futurist, thought leader, consultant, and shared mobility researcher at the Transportation Sustainability Research Center at the University of California, Berkeley. Since joining the group in 2004, his research has focused on innovative urban mobility solutions, including shared mobility, Smart City technologies, urban air mobility, smartphone apps, and other emerging technologies. Mr. Cohen authored the recently released Planning Advisory Service Report 583: Planning for Shared Mobility which provides guidance for public agencies on how to revise zoning codes, parking requirements, and developer regulations in response to changes in urban and transportation technologies. He has also co-authored numerous articles and reports on mobility on demand in peer-reviewed journals and conference proceedings.

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Dr. Aarohi Vijh

Dr. Vijh leads product definition, application engineering and strategic marketing activity Alta Devices and has over 13 years’ experience in thin-film solar technology, manufacturing and product development for aerospace and architectural markets. Dr. Vijh completed his Ph.D. research at the University of Toledo in the area of flexible thin-film solar cells and has multiple patents and publications in related areas.

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Lisa Joy Rosner

Ms. Rosner is an award-winning and patented executive with over 20 years of experience marketing big data and analytics solutions at both public and start-up technology companies. Currently the CMO at Otonomo, she is driving global development of the company’s marketplace. Prior to this role, she operated as CMO at Neustar, leading a major brand transformation as the company entered into the security and marketing data services markets. She also launched social intelligence company NetBase and held Vice President roles at MyBuys and BroadVision, Inc. Ms. Rosner holds a Bachelor’s degree in English literature from the University of Maryland and she currently sits on several marketing advisory boards.

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Modar Alaoui

Additional information coming soon

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Dr. Carie Cunningham

Dr. Cunningham is a User Experience Researcher at Nuance Communications responsible for qualitative and quantitative testing, research, and analysis through the use of focus groups, in-depth interviews, eye tracking, surveys, and experiments with the DRIVE Lab. She has researched users’ preferences of multiple virtual assistants and has tested users’ driving performance while engaged with their infotainment system and voice-enabled technology. Most recently, Dr. Cunningham has performed several exploratory studies on trust and learning around AI and VR.

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Justin Teitt

Additional information coming soon

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Dr. Ville Mäkinen

Dr. Mäkinen is an executive, entrepreneur, and neuroscientist who holds over 30 granted patents and authored over 20 international peer-reviewed scientific publications. He founded Senseg in 2006, which initially operated in the field of medical technology but later turned to user interface technologies. Senseg was acquired by O-Film Tech in 2016, and Dr. Mäkinen is responsible for managing all Senseg operations under the guidance of the new owner. He is considered to be the leading pioneer of electrostatics haptics.

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Dr. Fabian Gyger

Dr. Gyger joined ELANTAS in 2014 as a research scientist working on functional and conductive inks for printed electronics. He is currently Head of Team R&D for this division, a role he has held since 2017. Dr. Gyger studied chemistry at the University of Karlsruhe and at the University of Otago in Dunedin, New Zealand. After graduating, he earned his Ph.D. in chemistry from the Karlsruhe Institute of Technology working on the synthesis of inorganic nanomaterials. He later completed a postdoc with BASF focusing on the solution-based deposition of inorganic materials for electronic components.

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Dr. Rudy Ghosh

Additional information coming soon

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Dr. Geert Trossaert

After a joint development project between Recticel and the University of Ghent on Thermoplastic Polyurethanes for Automotive Interiors, Dr. Geert Trossaert joined Recticel in 1995 as Group Leader for Colo-Fast Chemistry. After becoming R&D Manager for automotive chemical developments in 1999, he switched to Business Development Interiors in 2004 as Materials Manager. In this function he was globally responsible for the Recticel’s introduction and validation process for surfaces at different OEM’s. He is now Vice President globally responsible for Quality and for the R&D project portfolio and manages Recticel’s polyurethane system house in Belgium. Dr. Trossaert holds a Ph.D. in polymer chemistry from the University of Ghent, a post-graduate in business management from the Catholic University of Leuven, and a post-graduate in middle management from the Vlerick Business School.

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Robert Miller

Additional information coming soon

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Dave Rice

Additional information coming soon

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Thomas Nealssohn

Mr. Nealssohn has over 27 years of process management, design, new product development and intellectual asset management experience. He is a Senior Innovation Manager at SRG Global where he leads the global Innovation team in the early stages of the innovation process. His main focus is to deliver smart solutions and scalable technologies in response to trends driving the future of mobility. Mr. Nealssohn holds a Bachelor’s degree in Industrial Engineering from GMI Engineering & Management Institute and an MBA degree from Eastern Michigan University. He is a certified Plant Engineer and Project Management Professional and currently serves on the Industrial Advisory Board for Lawrence Technological University’s Department of Mechanical Engineering and the school’s Leadership and Entrepreneurship sub-committee.

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Bill Gaw

Additional information coming soon

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Simon Jones

Mr. Jones is responsible for sales and business development at FlexEnable and has led the successful engagement of lead customers for flexible displays and sensors in a range of applications and markets including automotive. Previous roles include VP Sales and Marketing at Liquivista, VP of Product Development at Plastic Logic and Business and Innovation Development Director at Dow Corning. Mr. Jones holds a degree in Electronics Engineering from the University of Sheffield and an MBA from Henley Management College.

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Marcin Ratajczak

Mr. Ratajczak is Founder and CEO of INURU and works on ultra-low-cost displays with his focus on whole product and company development. He is an invited speaker at many global events and has contributed as an author to the book "Die Neuro-Perspektive”. He is also engaged in INAM to help people with ideas find scientific infrastructure and assistance. Mr. Ratajczak earned an MBA in Berlin and studied physics out of interest and passion.

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Jim Lorenzo

Additional information coming soon

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Philipp Rabenau

Mr Rabenau, from 2014 to 2018, held an Advance Development, Lighting Functions/Innovations position at Audi AG. In this role he concentrated on the development of future rear lamp concepts and was significantly involved in the successful launch of the OLED technology for the Audi TT RS and Audi A8. He was also responsible for the OLED advanced development projects concentrating on flexible and high-luminance applications. Mr. Rabenau holds various patents related to this work. In June 2018, Mr. Rabenau joined the Laboratory of Lighting Technology at the Technische Universität Darmstadt where he conducts research on the optimum perceived brightness of homogeneous taillights. Mr. Rabenau holds a Master of Science Degree in Engineering Physics from Technische Universität Darmstadt.

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Michael Godwin

Additional information coming soon

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Sam Alesio

Mr. Alesio has over 30 years’ of experience in the automotive Industry, primarily focused in plastics, optics, and electronics. He joined TE Connectivity in 1997 and is currently the Managing Director for the Canadian Automotive Division. Through his career at TE, he has helped initiate several product family
business start-ups in addition to his sales and marketing duties. Mr. Alesio holds an engineering degree from Ryerson University as well as a business degree from York University. He is also involved in various professional volunteering efforts, lending assistance with industry associations, as well as various provincial and federal industry policy groups.

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