Smart Automotive Surfaces 2018

Beyond Decoration

Date: October 10 and 11, 2018

Location: Novi, Michigan, USA

Venue: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, MI 48375

Sponsored by:

 

The only event of its kind, The ITB Group’s annual Smart Automotive Surfaces 2018 conference led 200+ suppliers, OEMs and other industry professionals on a journey to discover the latest trends and technologies shaping automotive interior and exterior surfaces for current and next generation vehicles. Participants were treated to 19 presentations over one-and-a-half days that addressed keys to future advancements and challenges posed by automated driving, touch technologies, in-mold electronics and displays. The conference also illustrated new materials and processes that can be industrialized for functionalization and illumination.

The keynote presentation on October 10th by The University of California, Berkeley helped set the conference tone and explained ways in which shared, electric, connected, and automated mobility will achieve cost, energy, and taxpayer savings and supporting innovations in transportation services. Intelligent vehicles, sensors, UX, new surface functions/enabling technologies and an industry first IMSE product case study rounded out the day of in-depth discussion topics. General Motors as the last speaker of the day provided valuable direction and insight regarding “The Path of Innovation – Through HMI Design, Customer Feedback to Production”.

Lighting technologies, developments and integration took center stage on day two of the conference with a keynote presentation from TU Darmstadt (former Audi) discussing lean development of OLED lighting technologies, advancements and human perception of light. Discussions from FlexEnable, Covestro/Pacific Insight, OSRAM and TE Connectivity provided insight into cutting edge light technologies, designs and the roles light will play in future automobiles.

Conference attendees also took advantage of integral networking sessions throughout the event, including an evening reception at the end of October 10th. With much to talk about, the exhibit hall buzzed with excitement and the creation of new business relationships, technology discussions, and plans for future meetings/collaborations.

This year’s conference provided additional value in the understanding of manufacturing processes. Upon completion of the conference on October 11th, registered attendees were transported to Advanced Decorative Systems in Millington, Michigan for an afternoon tour. Here attendees were treated to a first-class, in-depth look into ADS’s film, product and manufacturing capabilities.

Conference feedback has once again been very positive and planning for the 2019 conference, taking place on October 9 and 10, 2019 in Livonia, Michigan has already begun. Interested to take part next year and connect with current and future customers? Want to make a product splash and dazzle the industry? Interested to deliver your technical talk to targets experts? Opportunities to participate and present, sponsor and/or exhibit are available.

Please contact Mr. Bryan Eldredge, Program Manager – Conferences if you have any questions.

Tel: +1 (248) 380-6310 • Email: beldredge@itbgroup.com

 

CONFERENCE AGENDA - Day 1, October 10, 2018

7:15

Registration and Continental Breakfast

8:00

Welcome and Opening Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

FROM INTELLIGENT CITIES TO VEHICLES

8:15

KEYNOTE: Five Reasons to Prepare for the Impact of the Transportation Revolution

Research Associate – Innovative Mobility Research Group, University of California, Berkeley (U.S.A.)

9:00

Empowering Autonomy with High Performance Solar Skins

Head of Product – Alta Devices (U.S.A.)

9:25

The New Oil: Data is Fueling Smart Automotive Revolutions

CMO – Otonomo (U.S.A.)

9:50

Networking Break
FROM SENSING TO INTERACTING

10:45

UX, HMI, VUI, GUI, HCI: The User Processes Behind this Alphabet Soup

User Experience Researcher – Nuance Communications (U.S.A.)

11:10

Intelligent Touch Signatures to Improve Human-Machine-Interface

CEO – ALSENTIS (U.S.A.)

11:35

Extinction of Buttons and Providing Haptic Feedback to Large Touchscreens

General Manager & Board Member – O-film Senseg (Finland)

12:00

Lunch
FROM FUNCTION TO MATERIALS

1:10

Inks for Smart Surfaces and In-Mold Electronics

Head of R&D Team, Conductive Inks – ELANTAS (Germany)

1:35

Printed Electronics for Automotive Applications

Applications Engineer – Novacentrix (U.S.A.)

2:00

Why PU Spray Skin Should be the Material of Choice in Future Car Interiors

VP R&D and Quality – Recticel Automotive (Belgium)

2:25

Networking Break
FROM INNOVATION TO INDUSTRIALIZATION

2:55

Integrating Light and Electronics into Plastics

Director Innovation and Design – Pacific Insight Electronics (U.S.A.) and Manager, Technical Marketing –  Covestro (U.S.A.)

3:25

Case Study: Designing and Building an Automotive IMSE Product

Vice President, Product Engineering – TactoTek (U.S.A.)

3:55

Bringing (HMI) Technology to the Surface

Senior Innovation Manager – SRG Global (U.S.A.)

4:25

The Path of Innovation - Through HMI Design, Customer Feedback to Production

Global Interior Innovation Manager – General Motors (U.S.A.)

5:10

Closing Remarks and Cocktail Reception
CONFERENCE AGENDA - Day 2, October 11, 2018

8:00

Registration and Continental Breakfast

8:20

Opening Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

FROM ILLUMINATION TO SMART SURFACES

8:30

Bringing Conformable Plastic OLCDs to Car Interiors – Benefits and Manufacturing

Manager, Business Development – FlexEnable (U.K.)

8:55

Thermal Management of High-performance Lighting Modules using Thermally Conductive Polycarbonates

Principal Engineer – Covestro (U.S.A.);  Mechanical Engineering Manager and Materials/Optics Engineer – Pacific Insight Electronics (U.S.A.)

9:20

Networking Break

9:50

KEYNOTE: Automotive OLED Technology: Lighting and Human Perception

Research Member – TU Darmstadt and former Audi (Germany)

10:30

Lighting Technologies - Potentials in Surfaces and Innovation Industrialization

Director, LED Products – OSRAM Opto Semiconductors

10:55

Ambient Lighting Evolving to More Than Just Mood Lighting

Managing Director, Transportation Solutions Division – TE Connectivity (Canada)

11:20

Closing Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

12:00

Bus Departs from Conference Venue for Technical Tour

6:00

Bus Arrives Back at Conference Venue
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Program Agenda


Conference Data


Exhibitors :

ABeetle
Advanced Decorative Systems
Alta Devices
Covestro
Dovercourt Finishing Group
ELANTAS
Faurecia Interior Systems
Kurz Transfer Products
Lumineq Displays
Natgraph/Sakurai
Neonode Technologies
Nissha
Recticel


 

Related Research Report

Smart Cockpits: Light and Connected

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CONFERENCE SPEAKERS

Darren Nowak
Project Manager - The ITB Group

Darren Nowak

Mr. Nowak joined the ITB Group in 2007 and currently holds a Project Manager position. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, and under the hood, and most recently has concentrated on plastic / electronic integration. Mr. Nowak has 25 years’ experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor’s degree in Political Science with concentration in International Relations.

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