Smart Automotive Surfaces 2018

Beyond Decoration





Date: October 10 and 11, 2018

Location: Novi, Michigan USA

Venue: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, MI 48375

The only automotive conference focused solely on functionalizing vehicle interior and exterior surfaces, ITB’s technical event creates a platform for the introduction of new technologies impacting components, trends and developments in this rapidly changing landscape.  Smart vehicle surface technology combines material, process, and function in unforeseen ways.  It requires high risk and investment for OEMs and suppliers to adopt, but offers high reward in interior or exterior vehicle appeal and brand differentiation.  Established companies and startups alike have recently pushed innovation ever higher to match the pace of change in other sectors.  Smart surfaces can provide long term cost reductions, styling and craftsmanship wins in a segment, ergonomic improvement, and new features to the consumer.

Plan now to participate in ITB’s 2018 event and support the conference with a presentation, sponsorship and/or exhibit. Leverage the breath and depth of our technical event and connect with industry experts leading the way in new technologies and developments. Click the links on the right for complete conference details and please contact Mr. Bryan Eldredge, Program Manager, The ITB Group if you have any questions.

Tel: +1 (248) 380-6310 • Email:



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If you have any questions regarding our products or services, you can contact us by phone or by filling out this form and we’ll get back to you as soon as possible. Hope to hear from you soon.

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Mitra O'Malley
Managing Director - The ITB Group

Mitra O'Malley

Ms. O’Malley is one of the founding partners of The ITB Group in 1992. As Managing Director, she focuses on technology feasibility and business development activities in automotive acoustics, interior and exterior. Her specific areas of specialty include cockpit modules, door modules, overhead systems, acoustics, front-end modules (including bumper systems and lighting), roof systems and body panels. Ms. O’Malley has 31 years of experience in the automotive industry in a variety of roles. She is a graduate of the University of Massachusetts Lowell with a Master’s degree in Plastics Engineering.