Smart Automotive Surfaces 2018

Beyond Decoration

Date: October 10 and 11, 2018

Location: Novi, Michigan, USA

Venue: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, MI 48375

Sponsored by:

 

The only event of its kind, The ITB Group’s annual Smart Automotive Surfaces 2018 conference led 200+ suppliers, OEMs and other industry professionals on a journey to discover the latest trends and technologies shaping automotive interior and exterior surfaces for current and next generation vehicles. Participants were treated to 19 presentations over one-and-a-half days that addressed keys to future advancements and challenges posed by automated driving, touch technologies, in-mold electronics and displays. The conference also illustrated new materials and processes that can be industrialized for functionalization and illumination.

The keynote presentation on October 10th by The University of California, Berkeley helped set the conference tone and explained ways in which shared, electric, connected, and automated mobility will achieve cost, energy, and taxpayer savings and supporting innovations in transportation services. Intelligent vehicles, sensors, UX, new surface functions/enabling technologies and an industry first IMSE product case study rounded out the day of in-depth discussion topics. General Motors as the last speaker of the day provided valuable direction and insight regarding “The Path of Innovation – Through HMI Design, Customer Feedback to Production”.

Lighting technologies, developments and integration took center stage on day two of the conference with a keynote presentation from TU Darmstadt (former Audi) discussing lean development of OLED lighting technologies, advancements and human perception of light. Discussions from FlexEnable, Covestro/Pacific Insight, OSRAM and TE Connectivity provided insight into cutting edge light technologies, designs and the roles light will play in future automobiles.

Conference also attendees took advantage of integral networking sessions throughout the event, including an evening reception at the end of October 10th. With much to talk about, the exhibit hall buzzed with excitement and the creation of new business relationships, business development discussions, and plans for future meetings/collaborations.

This year’s conference provided additional value in the understanding of manufacturing processes. Upon completion of the conference on October 11th, registered attendees were transported to Advanced Decorative Systems in Millington, Michigan for an afternoon tour. Here attendees were treated to a first-class, in-depth look into ADS’s film, product and manufacturing capabilities.

Conference feedback has once again been very positive and planning for the 2019 conference, taking place on October 9 and 10, 2019 in Livonia, Michigan has already begun. Interested to take part next year and connect with current and future customers? Want to make a product splash and dazzle the industry? Interested to deliver your technical talk to targets experts? Opportunities to participate and present, sponsor and/or exhibit are available.

Please contact Mr. Bryan Eldredge, Program Manager – Conferences if you have any questions.

Tel: +1 (248) 380-6310 • Email: beldredge@itbgroup.com

 

CONFERENCE AGENDA - Day 1, October 10, 2018

7:15

Registration and Continental Breakfast

8:00

Welcome and Opening Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

FROM INTELLIGENT CITIES TO VEHICLES

8:15

KEYNOTE: Five Reasons to Prepare for the Impact of the Transportation Revolution

Adam Cohen, Research Associate – Innovative Mobility Research Group, University of California, Berkeley (U.S.A.)

9:00

Empowering Autonomy with High Performance Solar Skins

Aarohi Vijh, Head of Product – Alta Devices (U.S.A.)

9:25

The New Oil: Data is Fueling Smart Automotive Revolutions

Lisa Joy Rosner, CMO – Otonomo (U.S.A.)

9:50

Networking Break
FROM SENSING TO INTERACTING

10:30

Vision AI for Human Behavior: Understanding Inside Autonomous and Highly Automated Vehicles

Modar Alaoui, Founder and CEO – Eyeris (U.S.A.)

10:55

UX, HMI, VUI, GUI, HCI: The User Processes Behind this Alphabet Soup

Dr. Carie Cunningham, User Experience Researcher – Nuance Communications (U.S.A.)

11:20

Intelligent Touch Signatures to Improve Human-Machine-Interface

Justin Teitt, CEO – ALSENTIS (U.S.A.)

11:45

Extinction of Buttons and Providing Haptic Feedback to Large Touchscreens

Dr. Ville Mäkinen, General Manager & Board Member – O-film Senseg (Finland)

12:10

Lunch
FROM FUNCTION TO MATERIALS

1:10

Inks for Smart Surfaces and In-Mold Electronics

Dr. Fabian Gyger, Head of R&D Team, Conductive Inks – ELANTAS (Germany)

1:35

Printed Electronics for Automotive Applications

Dr. Rudy Ghosh, Applications Engineer – Novacentrix (U.S.A.)

2:00

Why PU Spray Skin Should be the Material of Choice in Future Car Interiors

Geert Trossaert, VP R&D and Quality – Recticel Automotive (Belgium)

2:25

Networking Break
FROM INNOVATION TO INDUSTRIALIZATION

2:55

Integrating Light and Electronics into Plastics

Robert Miller, Director Innovation and Design – Pacific Insight Electronics (U.S.A.) and Dr. Mark Torgerson, Manager, Technical Marketing –  Covestro (U.S.A.)

3:25

Case Study: Designing and Building an Automotive IMSE Product

Ron Haag, Vice President, Product Engineering – TactoTek (U.S.A.)

3:55

Bringing (HMI) Technology to the Surface

Thomas Nealssohn, Senior Innovation Manager – SRG Global (U.S.A.)

4:25

The Path of Innovation - Through HMI Design, Customer Feedback to Production

Bill Gaw, Global Interior Innovation Manager – General Motors (U.S.A.)

5:10

Closing Remarks and Cocktail Reception
CONFERENCE AGENDA - Day 2, October 11, 2018

7:30

Registration and Continental Breakfast

8:00

Opening Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

FROM ILLUMINATION TO SMART SURFACES

8:10

Bringing Conformable Plastic OLCDs to Car Interiors – Benefits and Manufacturing

Dr. Rouzet Agaiby, Manager, Business Development – FlexEnable (U.K.)

8:35

Luminous Surfaces - The Future of Human-Machine-Interface in Mobility

Marcin Ratajczak, CEO – INURU (Germany)

9:00

Thermal Management of High-performance Lighting Modules using Thermally Conductive Polycarbonates

Jim Lorenzo, Principal Engineer – Covestro (U.S.A.); Nick Downes, Mechanical Engineering Manager and Hamed Karimi Sharif, Materials/Optics Engineer – Pacific Insight Electronics (U.S.A.)

9:25

Networking Break

9:50

KEYNOTE: Automotive OLED Technology: Lighting and Human Perception

Philipp Rabenau, Research Member – TU Darmstadt and former Audi (Germany)

10:30

Lighting Technologies - Potentials in Surfaces and Innovation Industrialization

Michael Godwin, Director, LED Products – OSRAM Opto Semiconductors

10:55

Ambient Lighting Evolving to More Than Just Mood Lighting

Sam Alesio, Managing Director, Transportation Solutions Division – TE Connectivity (Canada)

11:20

Closing Remarks

Darren Nowak, Project Manager – The ITB Group (U.S.A.)

12:00

Bus Departs from Conference Venue for Technical Tour

6:00

Bus Arrives Back at Conference Venue
lines lines

Program Agenda


Exhibitors :

ABeetle
Advanced Decorative Systems
Alta Devices
Covestro
Dovercourt Finishing Group
ELANTAS
Faurecia Interior Systems
Kurz Transfer Products
Lumineq Displays
Natgraph/Sakurai
Neonode Technologies
Nissha
Recticel


 

Related Research Report

Smart Cockpits: Light and Connected

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CONFERENCE SPEAKERS

Darren Nowak
Project Manager - The ITB Group
Adam Cohen
Research Associate – Innovative Mobility, University of Cali
Dr. Aarohi Vijh
Head of Product – Alta Devices
Lisa Joy Rosner
CMO – Otonomo
Modar Alaoui
Founder and CEO – Eyeris
Dr. Carie Cunningham
User Experience Researcher – Nuance Communications
Justin Teitt
CEO – ALSENTIS
Dr. Ville Mäkinen
General Manager & Board Member – O-film Senseg
Dr. Fabian Gyger
Head of R&D Team, Conductive Inks – ELANTAS
Dr. Rudy Ghosh
Applications Engineer – Novacentrix
Dr. Geert Trossaert
VP R&D and Quality – Recticel Automotive
Robert Miller
Director Innovation and Design – Pacific Insight Electronics
Dr. Mark Torgerson
Mark Torgerson, Manager, Technical Marketing - Covestro
Ron Haag
Vice President, Product Engineering – TactoTek
Thomas Nealssohn
Senior Innovation Manager – SRG Global
Bill Gaw
Global Interior Innovation Manager – General Motors
Dr. Rouzet Agaiby
Manager, Business Development – FlexEnable
Marcin Ratajczak
CEO – INURU
Jim Lorenzo
Principal Engineer – Covestro
Philipp Rabenau
Research Member – TU Darmstadt and former Audi
Michael Godwin
Director, LED Products – OSRAM Opto Semiconductors
Sam Alesio
Managing Director, Transportation Solutions Division – TE Connectivity

Darren Nowak

Mr. Nowak joined the ITB Group in 2007 and currently holds a Project Manager position. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, and under the hood, and most recently has concentrated on plastic / electronic integration. Mr. Nowak has 25 years’ experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor’s degree in Political Science with concentration in International Relations.

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Adam Cohen

Mr. Cohen is a transportation futurist, thought leader, consultant, and shared mobility researcher at the Transportation Sustainability Research Center at the University of California, Berkeley. Since joining the group in 2004, his research has focused on innovative urban mobility solutions, including shared mobility, Smart City technologies, urban air mobility, smartphone apps, and other emerging technologies. Mr. Cohen authored the recently released Planning Advisory Service Report 583: Planning for Shared Mobility which provides guidance for public agencies on how to revise zoning codes, parking requirements, and developer regulations in response to changes in urban and transportation technologies. He has also co-authored numerous articles and reports on mobility on demand in peer-reviewed journals and conference proceedings.

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Dr. Aarohi Vijh

Dr. Vijh leads product definition, application engineering and strategic marketing activity Alta Devices and has over 13 years’ experience in thin-film solar technology, manufacturing and product development for aerospace and architectural markets. Dr. Vijh completed his Ph.D. research at the University of Toledo in the area of flexible thin-film solar cells and has multiple patents and publications in related areas.

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Lisa Joy Rosner

Ms. Rosner is an award-winning and patented executive with over 20 years of experience marketing big data and analytics solutions at both public and start-up technology companies. Currently the CMO at Otonomo, she is driving global development of the company’s marketplace. Prior to this role, she operated as CMO at Neustar, leading a major brand transformation as the company entered into the security and marketing data services markets. She also launched social intelligence company NetBase and held Vice President roles at MyBuys and BroadVision, Inc. Ms. Rosner holds a Bachelor’s degree in English literature from the University of Maryland and she currently sits on several marketing advisory boards.

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Modar Alaoui

Mr. Alaoiu, founder and CEO of Eyeris, is a serial technologist entrepreneur and expert in vision AI for human behavior understanding, modeling and prediction. His work focuses on bridging human-machine interaction with predictive invisible interfaces through qualitative face and body language reading AI. Mr. Alaoiu is the foremost expert in “human-centered ambient intelligence”, a winner of several technology and innovation awards and has been featured on Bloomberg, the Wall Street Journal, Time magazine, CNBC. Mr. Alaoiu hold a degree from Concordia University Montréal, with a concentration on Human Behavior Understanding and user measurement using artificial intelligence technologies.

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Dr. Carie Cunningham

Dr. Cunningham is a User Experience Researcher at Nuance Communications responsible for qualitative and quantitative testing, research, and analysis through the use of focus groups, in-depth interviews, eye tracking, surveys, and experiments with the DRIVE Lab. She has researched users’ preferences of multiple virtual assistants and has tested users’ driving performance while engaged with their infotainment system and voice-enabled technology. Most recently, Dr. Cunningham has performed several exploratory studies on trust and learning around AI and VR.

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Justin Teitt

Mr. Teitt serves as the Chief Executive Officer of AlSentis and a member of its Board of Managers. A serial entrepreneur, he has started, led, angel-invested in, grew and sold prior start-up companies. Before joining AlSentis, Mr. Teitt was the Managing Partner of a product development company that he and his partners sold to a private equity group in California. Mr. Teitt has previously held leadership roles in Global Channel Development with Sterling Commerce (now IBM) and National Retail Development with SBC Communications (now AT&T). With equal passion, he has also served on the boards of several start-up companies and as well as non-profit organizations focused on community development and fighting poverty through business development.

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Dr. Ville Mäkinen

Dr. Mäkinen is an executive, entrepreneur, and neuroscientist who holds over 30 granted patents and authored over 20 international peer-reviewed scientific publications. He founded Senseg in 2006, which initially operated in the field of medical technology but later turned to user interface technologies. Senseg was acquired by O-Film Tech in 2016, and Dr. Mäkinen is responsible for managing all Senseg operations under the guidance of the new owner. He is considered to be the leading pioneer of electrostatics haptics.

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Dr. Fabian Gyger

Dr. Gyger joined ELANTAS in 2014 as a research scientist working on functional and conductive inks for printed electronics. He is currently Head of Team R&D for this division, a role he has held since 2017. Dr. Gyger studied chemistry at the University of Karlsruhe and at the University of Otago in Dunedin, New Zealand. After graduating, he earned his Ph.D. in chemistry from the Karlsruhe Institute of Technology working on the synthesis of inorganic nanomaterials. He later completed a postdoc with BASF focusing on the solution-based deposition of inorganic materials for electronic components.

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Dr. Rudy Ghosh

Dr. Ghosh is an Applications Engineer at NovaCentrix where he works on investigating photonic curing as a processing tool for printed electronics and how printed electronics can be used for various novel applications in the field of photovoltaics, sensors, IOT, health monitoring and automotive applications. Before joining NovaCentrix he worked at the Microelectronics Research Center at the University of Texas at Austin where he led efforts in the synthesis and characterization of 2D materials. Dr. Ghosh earned his Ph.D. in Physics from the University of North Carolina at Chapel Hill, where he researched how material selection dictated the photovoltaic performances of generation 3 solar cells.

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Dr. Geert Trossaert

After a joint development project between Recticel and the University of Ghent on Thermoplastic Polyurethanes for Automotive Interiors, Dr. Geert Trossaert joined Recticel in 1995 as Group Leader for Colo-Fast Chemistry. After becoming R&D Manager for automotive chemical developments in 1999, he switched to Business Development Interiors in 2004 as Materials Manager. In this function he was globally responsible for the Recticel’s introduction and validation process for surfaces at different OEM’s. He is now Vice President globally responsible for Quality and for the R&D project portfolio and manages Recticel’s polyurethane system house in Belgium. Dr. Trossaert holds a Ph.D. in polymer chemistry from the University of Ghent, a post-graduate in business management from the Catholic University of Leuven, and a post-graduate in middle management from the Vlerick Business School.

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Robert Miller

Mr. Miller is a recognized expert in automotive lighting design and implementation. In his roles, he has worked with global OEMs for over 25 years, using light and the design effects of light to create concept vehicles. His design work and influence can be seen on many exterior and interior car brands that are sold globally. Currently, Mr. Miller leads the Advance lighting Design and Innovation group at Pacific Insight where he is is responsible for cutting-edge innovation that supports and defines future trends in automotive lighting. Mr. Miller is also an accomplished international photojournalist and book author.

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Dr. Mark Torgerson

Dr. Torgerson has more than 20 years of experience in the specialty chemicals and specialty materials markets with roles including research, manufacturing, product management, technical sales and technical marketing at BASF and Covestro. He is currently responsible for Polycarbonates Technical Marketing at Covestro where he inspires designers and guides them on new applications, new processing techniques and new products for the mobility sector. His focus in on beautiful, seamless, functional, and illuminated smart surfaces. Dr. Torgerson holds a Ph.D. in Chemistry from Michigan State University.

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Ron Haag

Mr. Haag has 33 years of automotive experience, primarily related to the development of power products, interior and exterior electronic components, and sensing systems. He is currently Vice President of Product Engineering for Tactotek and, for the past 16 years, has primarily focused on printed electronics, in-molded electronics, and capacitive sensing techniques. Over his career, Mr. Haag has generated 35+ U.S. patents, 5 trade secrets, and 3 defensive publications. He was also awarded the prestigious General Motors Boss Kettering Award for the E-LocTM system which is utilized in almost all vehicles worldwide today. Mr. Haag holds a Bachelor’s degree in Electrical Engineering from Oakland University and a Master’s of Science from Rensselaer Polytechnic Institute.

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Thomas Nealssohn

Mr. Nealssohn has over 27 years of process management, design, new product development and intellectual asset management experience. He is a Senior Innovation Manager at SRG Global where he leads the global Innovation team in the early stages of the innovation process. His main focus is to deliver smart solutions and scalable technologies in response to trends driving the future of mobility. Mr. Nealssohn holds a Bachelor’s degree in Industrial Engineering from GMI Engineering & Management Institute and an MBA degree from Eastern Michigan University. He is a certified Plant Engineer and Project Management Professional and currently serves on the Industrial Advisory Board for Lawrence Technological University’s Department of Mechanical Engineering and the school’s Leadership and Entrepreneurship sub-committee.

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Bill Gaw

Mr. Gaw is currently the Global Interior Innovation Manager for a wide portfolio of developmental projects at General Motors. He has been working in the interior automotive space for over 28 years with a wide variety of experience from studio feasibility, product design and release to multiple years on the plant floor in launch. Working previously at component suppliers and another OEM, he has been directly involved with all aspects of the interior design, validation and release. Prior to joining General Motors in 2013, Mr. Gaw also spent a short time working for the Department of Defense in the area of Advance Manufacturing with the Army and Marine Corps. Mr. Gaw has a Bachelor’s degree in Mechanical Engineering and Masters of Science in Automotive Engineering, from Lawrence Technological University.

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Dr. Rouzet Agaiby

Dr. Agaiby has over ten years of experience in a variety of technologies including semiconductor manufacturing, solar cells and flexible electronics with special focus on flexible sensors and displays. She is responsible for growing the implementation of FlexEnable’s flexible electronics technology in flexible sensors as well as in flexible LCDs for consumer electronics and industrial applications. She also manages key strategic developments in sensors and display applications with major market players to bring products to market that provide added value to OEMs and end users. Dr. Agaiby has a Ph.D. in semiconductor technology from University of Newcastle and an MBA from Manchester Alliance Business School.

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Marcin Ratajczak

Mr. Ratajczak is Founder and CEO of INURU and works on ultra-low-cost displays with his focus on whole product and company development. He is an invited speaker at many global events and has contributed as an author to the book "Die Neuro-Perspektive”. He is also engaged in INAM to help people with ideas find scientific infrastructure and assistance. Mr. Ratajczak earned an MBA in Berlin and studied physics out of interest and passion.

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Jim Lorenzo

Mr. Lorenzo has over 25 years of experience in the plastics industry, specializing in the areas of part design, optimization, structural, and thermal analysis of products using polycarbonates, polyurethanes and polyolefins. He has worked at Covestro for the past 18 years and currently operates as Principal Engineer in the Application Development Group. Mr. Lorenzo holds multiple patents and has authored papers in the areas of impact and blast simulation, composites modeling, and fracture mechanics. Mr. Lorenzo holds a Master’s degree in Mechanical Engineering from Bucknell University.

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Philipp Rabenau

Mr Rabenau, from 2014 to 2018, held an Advance Development, Lighting Functions/Innovations position at Audi AG. In this role he concentrated on the development of future rear lamp concepts and was significantly involved in the successful launch of the OLED technology for the Audi TT RS and Audi A8. He was also responsible for the OLED advanced development projects concentrating on flexible and high-luminance applications. Mr. Rabenau holds various patents related to this work. In June 2018, Mr. Rabenau joined the Laboratory of Lighting Technology at the Technische Universität Darmstadt where he conducts research on the optimum perceived brightness of homogeneous taillights. Mr. Rabenau holds a Master of Science Degree in Engineering Physics from Technische Universität Darmstadt.

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Michael Godwin

Additional information coming soon

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Sam Alesio

Mr. Alesio has over 30 years’ of experience in the automotive Industry, primarily focused in plastics, optics, and electronics. He joined TE Connectivity in 1997 and is currently the Managing Director for the Canadian Automotive Division. Through his career at TE, he has helped initiate several product family
business start-ups in addition to his sales and marketing duties. Mr. Alesio holds an engineering degree from Ryerson University as well as a business degree from York University. He is also involved in various professional volunteering efforts, lending assistance with industry associations, as well as various provincial and federal industry policy groups.

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