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Smart Automotive Surfaces 2019

Date: October 9 and 10, 2019

Venue: Laurel Manor. 39000 Schoolcraft Rd., Livonia, MI 48150

Program CompleteRegister to Attend

 

Sponsored by:

The only U.S. automotive conference focused on functional vehicle interior and exterior surfaces, ITB’s technical event creates a unique platform to introduce technologies and materials for components, feature integration and design in a landscape of shifting consumer expectations. Smart vehicle surface technology combines material, process, and function in unforeseen ways.  It requires high risk and investment for OEMs and suppliers to adopt, and offers high reward in interior or exterior vehicle appeal and brand differentiation.

Sign up now to attend and learn from 21 industry experts as they respond to the latest trends and engineering solutions shaping automotive developments. Be a part of the conversation and connect with 200 + like-minded professionals, assess market interest, discover new ideas and initiate projects with current and potential customers. Click the links on the right to view the program agenda and register to attend.

Interested to gain exposure at our event? Sponsorships and options to draw customers to your products as an exhibitor are available. Click HERE for details.

Contact Mr. Bryan Eldredge, Program Manager, The ITB Group if you have any questions.

Tel: +1 (248) 380-6310 • Email: beldredge@itbgroup.com

 

Note: ITB will photograph the conference for promotional purposes. By participating in the conference you grant ITB permission to use your likeness in any/all conference related promotions.

CONFERENCE AGENDA
Day 1 - October 9, 2019

7:15

Registration and Networking

Continental Breakfast Provided

8:00

Welcome and Opening Remarks

Darren Nowak, Director – The ITB Group

INTELLIGENT VEHICLE LEVEL INTEGRATION

8:15

Test Requirements and Results of a Previously Documented Automotive Use Case - the Bat Ray

Ron Haag, Vice President of Product Engineering, Americas – TactoTek

8:45

Wideye Glass for Autonomous Vehicles: The Problem with Putting LiDARs Behind Windshields, and a Solution

Eric Rogers, Intellectual Property Counsel and Market Strategy Leader – AGC Chemicals

9:15

Location. Location. Location. Gain Real Estate in the Car by Using Voice, Gaze, and Smart Windows

Dr. Carie Cunningham, User Experience Researcher – Nuance Communications

9:45

Can Windshield Wipers Help Prevent Flooding?

Dr. Ram Vasudevan, Assistant Professor of Robotics and Mechanical Engineering and Dr. Branko Kerkez, Associate Professor of Civil and Environmental Engineering – University of Michigan Ann Arbor

10:15

Networking Break
MOLDING, FORMING, TEXTURING AND ADDITIVE STEPS

10:55

High Definition Plastics - Thermoplastic Composites

Brian Sanders, Business Development Manager and Matt Boulanger, CEO – RocTool

11:20

Laser Ablation for Cosmetic and Functional Textures

Jon Carlson, Product Manager Advanced Manufacturing – GF Machining Solutions

11:45

Making It Better: How Multifunctional Printing Is Changing Global Manufacturing Processes

Peter Hessney, President – Sensor Films and Jeff Detrick, Senior Finishing Engineer – Aptiv

12:10

High Pressure Forming for Functional Automotive Parts

Udo Weustenhagen, Director Sales & Marketing – Niebling

12:35

Lunch

1:35

PANEL DISCUSSION: Defining the Automotive Future

Panel participants to-date:  Yanfeng Automotive Interiors, Osram Opto Semiconductors, Kurz Transfer Products

2:20

Live Audience Survey
ILLUMINATION, CIRCUITS AND SURFACE

2:30

OLEDs: Recent Developments and Current Challenges

Dr. Joseph Shinar, Senior Physicist and Dr. Ruth Shinar, Senior Scientist – Iowa State University

3:00

Networking Break

3:30

LEDs: A Smart Component of Smart Surfaces

Michael Godwin, Director, LED Products- OSRAM Opto Semiconductors

4:00

Advancements in Printed Circuit Materials for In-Mold Electronics

Dr. Erika Rebrosova, Electronic Materials Technology Manager – Sun Chemical Corporation

4:30

A Display Cover with Seamless 3D Surfaces

Dr. Mark Torgerson, Technical Marketing, Americas – Covestro

5:00

Closing Remarks and Evening Reception
CONFERENCE AGENDA
Day 2 - October 10, 2019

7:30

Registration and Networking

Continental Breakfast Provided

8:00

Welcome and Opening Remarks

Darren Nowak, Director – The ITB Group

SOFT SURFACES AND SENSOR INTEGRATION

8:10

Soft Circuits: A Technology for the Car of the Future

Madison Maxey, Founder and CEO – LOOMIA Technologies

8:35

Smart Surfaces: How Polyurethane can Contribute to “Shy-Tech” Cockpits

Dr. Geert Trossaert, Vice President, R&D and Quality – Recticel

9:00

Capacitive Sensor Integration Options and Kurz FFB Introduction

Dr. Wolfgang Clemens, Head of Product Management – PolyIC

9:25

Networking Break

9:55

KEYNOTE ADDRESS - Autonomous Vehicles, Complexity and the Need to Assess the ‘Big Picture’

Dr. Thomas Hemphill, David M. French Distinguished Professor of Strategy, Innovation and Public Policy – University of Michigan-Flint

SMART SURFACE INDUSTRIALIZATION

10:25

Smart Surfaces and New Functionalities in Automotive Interiors

Dr. Daniel Pardo, Business Development, Electronics and Integrated Products – Grupo Antolin

10:55

Strengthening the Value Chain for Advanced Materials in an Industry Collaboration

Adam Harms, Managing Partner – Ruhl Strategic Partners

11:25

Jet-Dispensed SMT Adhesives for Durable Printed Electronics and In Mold Electronics

Len Allison – Business Manager Printed Electronics – Engineered Materials Systems

11:45

Closing Remarks - Conference Adjourns
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Register to Attend


Program Agenda


Sponsorship and Exhibit Opportunities


Exhibitors To-Date:

AGC Chemicals

Covestro

Engineered Materials Systems

Kurz Transfer Products

Nissha

RMS

RocTool


Related Research Report

Smart Cockpits – Light and Connected

If you have any questions regarding our products or services, you can contact us by phone or by filling out this form and we’ll get back to you as soon as possible. Hope to hear from you soon.

Contact Us

 

CONFERENCE SPEAKERS

Darren Nowak
Project Manager - The ITB Group
Ron Haag
Vice President of Product Engineering, Americas – TactoTek
Eric Rogers
Intellectual Property Counsel and Market Strategy Leader – AGC Chemicals
Dr. Carie Cunningham
Senior User Experience Researcher – Nuance Communications
Dr. Ram Vasudevan
Assistant Professor - University of Michigan
Dr. Branko Kerkez
Associate Professor - University of Michigan
Brian Sanders
Business Development Manager
Jon Carlson
Product Manager Advanced Manufacturing – GF Machining Solutions
Peter Hessney
President – Sensor Films
Jeff Detrick
Senior Finishing Engineer - Aptiv
Udo Weustenhagen
Director Sales & Marketing – Niebling
Jeff Stout
Executive Director, Research, Technology - Yanfeng Automotive Interiors
Michael Godwin
Director, LED Products- OSRAM Opto Semiconductors
Dr. Joseph Shinar
Senior Physicist - Iowa State University
Dr. Erika Rebrosova
Electronic Materials Technology Manager – Sun Chemical Corporation
Dr. Mark Torgerson
Technical Marketing, Americas – Covestro
Madison Maxey
Founder and CEO – LOOMIA Technologies
Dr. Geert Trossaert
Vice President, R&D and Quality – Recticel
Dr. Wolfgang Clemens
Head of Product Management – PolyIC
Dr. Thomas Hemphill
Professor of Strategy, Innovation and Policy – University of Michigan
Dr. Daniel Pardo
Business Development, Electronics and Integrated Products – Grupo Antolin
Adam Harms
Managing Partner
Len Allison
Business Manager Printed Electronics – Engineered Materials Systems

Darren Nowak

Mr. Nowak joined the ITB Group in 2007 and currently holds a Project Manager position. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, and under the hood, and most recently has concentrated on plastic / electronic integration. Mr. Nowak has 25 years’ experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor’s degree in Political Science with concentration in International Relations.

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Ron Haag

Mr. Haag has 34 years of automotive experience, primarily related to the development of power products, interior and exterior electronic components, and sensing systems. He is currently the Vice President of Product Engineering for Tactotek and for the past 16 years, has primarily focused on printed electronics, in-molded electronics, and capacitive sensing techniques. Over his career, Mr. Haag has generated 35+ U.S. patents, 5 trade secrets, and 3 defensive publications. He was also awarded the prestigious General Motors Boss Kettering Award for the E-LocTM system which is utilized in almost all vehicles worldwide today. Mr. Haag holds a Bachelor’s degree in Electrical Engineering from Oakland University and a Master’s of Science from Rensselaer Polytechnic Institute.

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Eric Rogers

Mr. Rogers is IP Counsel & Market Strategy Leader for AGC Automotive Americas where he leads all patent, trademark, and marketing activities for AGC’s North American automotive operations. His technical background includes aeroacoustics, automotive HVAC-R, and amateur roadside motorcycle repair. Mr. Rogers holds a Bachelor of Science degree in Engineering Physics from Kettering University, and a Juris Doctor degree from Michigan State University College of Law.

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Dr. Carie Cunningham

Dr. Cunningham is a Senior User Experience Researcher at Nuance Communications responsible for qualitative and quantitative testing, research, and analysis through the use of focus groups, in-depth interviews, eye tracking, surveys, and experiments with the DRIVE Lab. She has researched users’ preferences of multiple virtual assistants and has tested users’ driving performance while engaged with their infotainment system and voice-enabled technology. Most recently, Dr. Cunningham has performed several exploratory studies on trust and learning around AI and VR.

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Dr. Ram Vasudevan

Dr. Vasudevan is an assistant professor in Mechanical Engineering at the University of Michigan with appointments in their Transportation Research Institute and Robotics Program. He received a Bachelor’s degree in Electrical Engineering and Computer Sciences, a Honors Degree in Physics, a Master’s degree in Electrical Engineering and a Ph.D. in Electrical Engineering from the UC Berkeley. Subsequently, he worked as a postdoctoral associate in the Locomotion Group at MIT from 2012 to 2014 before joining the University of Michigan in 2015. He is a recipient of an NSF CAREER Award and ONR Young Investigator Award.

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Dr. Branko Kerkez

Dr. Kerkez is an associate professor of Civil and Environmental Engineering at the University of Michigan where he is working to enable smart water systems, which autonomously adapt themselves to changing conditions using real-time data and controls. His research projects have spanned wireless sensing of large mountain basis, real-time flood forecasting, aquatic robotics, and the development of real-time control algorithms for water systems. Dr. Kerkez received his M.S. and Ph.D. in Civil and Environmental Engineering, and an M.S. in Electrical Engineering and Computer Science from UC Berkeley. He is a recipient of the National Science Foundation’s CAREER award and was recognized by National Academy of Engineering as a Gilbreth Lecturer in 2018.

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Brian Sanders

Mr. Sanders is currently the Automotive Business and Application Development Manager for Roctool USA where his responsibilities include sales and marketing all Roctool technologies to OEMs, Tier suppliers and other partners in the North American transportation market. Prior to this role, he worked as Regional Sales Manager, Krauss Maffei Corporation RPM-Division, Automotive Sales Director FoamPartners, President, BDS Sales Inc., and Senior Sales Manager, Novares Group. Mr. Sanders holds a Bachelor’s degree in Business Administration from Central Michigan University.

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Jon Carlson

Mr. Carlson began his career with GF Machining Solutions in the Marketing Department and in 2014 andin 2017 he became Product Manager for the Advanced Manufacturing product line. Here he is responsible for laser texturing, additive manufacturing, and laser micromachining. He is also a founding member of the GF Machining Solutions apprenticeship. Mr. Carlson holds a Bachelor of Arts degree in Business Administration with a focus on Marketing and Finance from Augustana College in Rock Island, IL.

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Peter Hessney

Mr. Hessney is President of Sensor Films where he is responsible for company marketing, business development, corporate strategy and overall day to day operations. He has over 25 years of experience in OEM product development and key design-in experience working previously as a global vice-president at Motorola, and as a serial entrepreneur at various successful technology start-ups. Additionally, Mr. Hessney has worked in a variety of corporate executive and business development roles building successful technology services and software start-ups. Mr. Hessney holds a Bachelor’s degree in Business Administration from Rochester Institute of Technology and an Executive MBA from the Simon School at the University of Rochester.

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Jeff Detrick

Mr. Detrick is a Senior Finishing Engineer with 15 years of experience at Aptiv. In this role he spearheads advanced technology development for various finishing, functional and component integration technologies. He leverages a comprehensive understanding of the automotive ecosystem, validating and launching new technologies while keeping his eye on novel applications for emerging technologies. For the past 7 years, Mr. Detrick has focused on digital deposition of decorative and functional materials for interiors with an emphasis on cost reduction and increasing value to the customer. Mr. Detrick graduated from Rochester Institute of Technology in 2004 with a Bachelor’s degree in Imaging and Photographic Technology.

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Udo Weustenhagen

Mr. Weustenhagen was employed for 10 years at EOS Electro Optical Systems in product management, marketing and internal sales during and after his university studies in business economics. In 2009 he took over the sales of 2D laser cutting systems of eurolaser and established eurolaser in the industry sector. 2016 he moved to Niebling as a Director responsible for worldwide sales and developing company marketing strategies.

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Jeff Stout

Mr. Stout is Executive Director, Research, Technology and New Mobility – North America for Yanfeng Automotive Interiors. In this role, he leads a 31-person advanced development team, responsible for product and process innovation; new mobility development; and product management. In 2017 he helped to establish Yanfeng Automotive Interiors’ new Mobility X Innovation Center in Sunnyvale, California and he also held the position of Director of Product Management for four years. While at Johnson Controls, he held a variety of leadership roles of increasing responsibility in engineering and innovation including an expat assignment leading all new interiors launches in China for Johnson Controls’ joint venture with FAW. Mr. Stout holds a Bachelor of Science degree in Mechanical Engineering and a Bachelor of Arts degree in Philosophy from Calvin College. He also holds a Master of Science degree in Engineering Leadership.

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Michael Godwin

Mr. Godwin is Director, Automotive LED Marketing for Osram Opto Semiconductors where he focuses on the automotive interior market globally and exterior market in North America. Prior to this role, Mr. Godwin has held positions including interior marketing, business development, general marketing manager and product marketing manager. He also held positions in sales management, manufacturing and quality management with leading lighting, electrical interconnect and automotive sensor companies. Mr. Godwin received his Bachelor’s degree in Materials Science and Metallurgical Engineering from Michigan Technological University in 1987.

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Dr. Joseph Shinar

Dr. Shinar received his Ph.D. in Condensed Matter Physics from the Hebrew University in Jerusalem in 1980. Following a postdoctoral position at UC Santa Barbara and a Research Fellow position at the Technion – Israel Institute of Technology, he joined Iowa State University in 1985, where he is a Senior Physicist in the Ames Laboratory, USDOE, Professor of Physics & Astronomy, and Courtesy Professor of Electrical & Computer Engineering. For the past 30 years his research has focused on organic semiconductor materials and devices, particularly luminescent materials, OLEDs, and their bioanalytical applications.

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Dr. Erika Rebrosova

Dr. Rebrosova is the Electronic Materials Technology Manager at Sun Chemical where she is responsible for leading new product development and product support for Sun’s Electronics Materials customers globally. She has been involved in flexible hybrid electronics field for over 12 years and serves on various committees for electronics associations. She also contributes to industry publications and standard developments related to printed electronic. Dr. Rebrosova received her Ph.D. from Western Michigan University, where she worked closely with industrial partners as a research faculty member of the Center for Advancement of Printed Electronics.

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Dr. Mark Torgerson

Dr. Torgerson has more than 20 years of experience in the specialty chemicals and specialty materials markets with roles including research, manufacturing, product management, technical sales and technical marketing at BASF and Covestro. He is currently responsible for technical marketing for polycarbonates at Covestro where he inspires designers and guides them on new applications, new processing techniques and new products for the mobility sector. His focus is on beautiful, seamless, functional, and illuminated smart surfaces. Dr. Torgerson holds a Ph.D. in chemistry from Michigan State University.

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Madison Maxey

Ms. Maxey is the CEO & Founder of Loomia where she focuses on innovations in the e-textile industry. Here she has spent the past 5 years conducting research and product development for soft, flexible circuits and is the primary inventor on 2 granted patents that make up Loomia's core technology, the Loomia Layer. Ms. Maxey also serves on standards committees to help develop the future of the e-textiles industry. Among her accomplishments, Ms. Maxey has been named a Forbes 30 under 30 Member, TED@NYC selected speaker, Thiel Fellow, Lord & Taylor Rose Award Recipient, Future of Storytelling Fellow and a Project Diane Founder.

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Dr. Geert Trossaert

After a joint development project between Recticel and the University of Ghent on thermoplastic polyurethanes for automotive interiors, Dr. Geert Trossaert joined Recticel in 1995 as Group Leader for Colo-Fast Chemistry. After becoming R&D Manager for automotive chemical developments in 1999, he switched to business development interiors in 2004 as materials manager. In this function he was globally responsible for the Recticel’s introduction and validation process for surfaces at different OEM’s. He is now Vice President globally responsible for quality and for the R&D project portfolio and manages Recticel’s polyurethane system house in Belgium. Dr. Trossaert holds a Ph.D. in polymer chemistry from the University of Ghent, a post-graduate in business management from the Catholic University of Leuven, and a post-graduate in middle management from the Vlerick Business School.

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Dr. Wolfgang Clemens

Dr. Clemens is the co-founder of PolyIC, now a subsidiary of KURZ, and operates as Head of Product Management. Here he is responsible for sales and marketing of products with a current focus on transparent conductive films for touch applications. Prior to this role he worked at Siemens AG, where he developed magnetic sensor applications and from 1999 onward he was the project leader for the development of integrated polymer circuits. Dr. Wolfgang Clemens studied physics at the University of Cologne and Research Center Juelich in the field of thin film magnetism.

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Dr. Thomas Hemphill

Dr. Hemphill is the David M. French Distinguished Professor of Strategy, Innovation and Public Policy in the School of Management at the University of Michigan-Flint where he teaches in the areas of business and society, innovation management, strategic management, and international business. His research interests include innovation management and policy, corporate governance, business ethics, business and public policy, and international business and political economy. Dr. Hemphill is also a policy advisor at the Heartland Institute, Center Scholar at the Mackinac Center for Public Policy, and a contributing editor of the Cato Institute’s Regulation: The Cato Review of Business and Government. Dr. Hemphill was awarded his Ph.D. with a primary field in Strategic Management and Public Policy, and a secondary field in Technology and Innovation Policy from The George Washington University.

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Dr. Daniel Pardo

Details coming soon

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Adam Harms

Mr. Harms has a proven history of leading successful initiatives to launch new products and develop new business teams and infrastructure in the automotive and industrial markets. He has held commercial roles at Huntsman Corporation and worked as director of global business development at Zoltek. Presently, Mr. Harms is Managing Partner of Ruhl Strategic Partners where he drives market development and product innovation catalyst that enables, accelerates, and sustains growth for advanced materials and technology companies.

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Len Allison

Mr. Allison has over 30 years of experience in printed electronics design, fabrication and materials, including 10 years of work in Asia. Mr. Allison earned his mechanical engineering degree at Michigan State University and is now Business Manager at Engineered Materials Systems, a group company of Nagase Corp.

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