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Smart Automotive Surfaces 2019

Date: October 9 and 10, 2019

Venue: Laurel Manor. 39000 Schoolcraft Rd., Livonia, MI 48150

Sponsored by:

The only U.S. automotive conference focused on functional vehicle interior and exterior surfaces, ITB’s technical event creates a unique platform to introduce technologies and materials for components, feature integration and design in a landscape of shifting consumer expectations.

In 2019, 145 industry experts took advantage of our unique learning environment and leveraged unrivaled content provided by our speakers. Over one and half days, 21 leading presentations by suppliers and research institutions kept the audience engaged with insights to the trends, developments and challenges facing our industry. Valuable questions helped guide the conversation and follow up discussions spilled into our networking sessions and buzzed throughout the event. Highlights included:

 

Keynote Presentation – Dr. Thomas Hemphill from the University of Michigan, Flint presented on the Complexity and the Need to Assess the ‘Big Picture’ for Autonomous Vehicles. AI prediction, AV technology, and  Federal and State efforts to address and govern automated driving was addressed. Questions were also posed to the audience to determine their perspectives in AI decision making (life vs. death situations), vehicle liability, government roles and when the driving public will be willing to give up their ability to drive their own vehicles. The results made way for interesting counterpoints and deeper insights.

 

Expert Panel Discussion – Panel participants Mr. Jeff Stout, Executive Director at Yanfeng Automotive Interiors, Michael Godwin, Director, LED Products at Osram Opto Semiconductors, and Paul Rye, Manager, Business Development at Kurz Transfer Products provided impactful thoughts on defining the automotive future. Feedback on future technologies, AV developments, consumer expectations, acceptance of new technologies and the path to commercialization helped set the tone for the event and provided sound thinking to the reality and challenges we face moving forward.

 

Voice of the Audience – A live poll of the audience was conducted to give insight into the importance of the technologies and challenges within the smart surface arena. Select results are listed below.

Attendees were also afforded the opportunity to discover engineering solutions in the adjacent exhibit hall, expand their network and engage is valuable face-to-face discussion with current and potential customers.

Click on the link at the right to view the complete program agenda.

 

Ready for 2020? We Are!

Planning for our 2020 conference is underway with the event taking place in Novi, Michigan on October 8, 2020.  Plan now to take part in our event as an industry leader and become a presenter, sponsor and/or exhibitor. Complete details will be released soon and please contact Mr. Bryan Eldredge, Senior Program Manager, The ITB Group if you have any questions.

Tel: +1 (248) 380-6310 • Email: beldredge@itbgroup.com

Contact Mr. Bryan Eldredge, Program Manager, The ITB Group if you have any questions.

Tel: +1 (248) 380-6310 • Email: beldredge@itbgroup.com

 

Note: ITB will photograph the conference for promotional purposes. By participating in the conference you grant ITB permission to use your likeness in any/all conference related promotions.

CONFERENCE AGENDA
Day 1 - October 9, 2019

7:15

Registration and Networking

Continental Breakfast Provided

8:00

Welcome and Opening Remarks

Darren Nowak, Director – The ITB Group

INTELLIGENT VEHICLE LEVEL INTEGRATION

8:15

Test Requirements and Results of a Previously Documented Automotive Use Case - the Bat Ray

Vice President of Product Engineering, Americas – TactoTek

8:45

Wideye Glass for Autonomous Vehicles: The Problem with Putting LiDARs Behind Windshields, and a Solution

Intellectual Property Counsel and Market Strategy Leader – AGC Chemicals

9:15

Location. Location. Location. Gain Real Estate in the Car by Using Voice, Gaze, and Smart Windows

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9:45

Can Windshield Wipers Help Prevent Flooding?

Assistant Professor of Robotics and Mechanical Engineering and Associate Professor of Civil and Environmental Engineering – University of Michigan Ann Arbor

10:15

Networking Break
MOLDING, FORMING, TEXTURING AND ADDITIVE STEPS

10:55

High Definition Plastics - Thermoplastic Composites

Business Development Manager – RocTool

11:20

Laser Ablation for Cosmetic and Functional Textures

Product Manager Advanced Manufacturing – GF Machining Solutions

11:45

Making It Better: How Multifunctional Printing Is Changing Global Manufacturing Processes

President – Sensor Films and

Senior Finishing Engineer – Aptiv

12:10

High Pressure Forming for Functional Automotive Parts

Director Sales & Marketing – Niebling

12:35

Lunch

1:35

PANEL DISCUSSION: Defining the Automotive Future

Panel participants to-date:  Yanfeng Automotive Interiors, Osram Opto Semiconductors, Kurz Transfer Products

2:20

Live Audience Survey
ILLUMINATION, CIRCUITS AND SURFACE

2:30

OLEDs: Recent Developments and Current Challenges

Senior Physicist – Iowa State University

3:00

Networking Break

3:30

LEDs: A Smart Component of Smart Surfaces

Director, LED Products- OSRAM Opto Semiconductors

4:00

Advancements in Printed Circuit Materials for In-Mold Electronics

Electronic Materials Technology Manager – Sun Chemical Corporation

4:30

A Display Cover with Seamless 3D Surfaces

Technical Marketing, Americas – Covestro

5:00

Closing Remarks and Evening Reception
CONFERENCE AGENDA
Day 2 - October 10, 2019

7:30

Registration and Networking

Continental Breakfast Provided

8:00

Welcome and Opening Remarks

Darren Nowak, Director – The ITB Group

SOFT SURFACES AND SENSOR INTEGRATION

8:10

Soft Circuits: A Technology for the Car of the Future

Founder and CEO – LOOMIA Technologies

8:35

Smart Surfaces: How Polyurethane can Contribute to “Shy-Tech” Cockpits

Vice President, R&D and Quality – Recticel

9:00

Capacitive Sensor Integration Options and Kurz FFB Introduction

Manager, Business Development – Kurz Transfer Products

9:25

Networking Break

9:55

KEYNOTE ADDRESS - Autonomous Vehicles, Complexity and the Need to Assess the ‘Big Picture’

David M. French Distinguished Professor of Strategy, Innovation and Public Policy – University of Michigan-Flint

SMART SURFACE INDUSTRIALIZATION

10:25

Smart Surfaces and New Functionalities in Automotive Interiors

Director of Innovation – Grupo Antolin

10:55

Strengthening the Value Chain for Advanced Materials in an Industry Collaboration

Managing Partner – Ruhl Strategic Partners

11:25

Jet-Dispensed SMT Adhesives for Durable Printed Electronics and In Mold Electronics

Business Manager Printed Electronics – Engineered Materials Systems

11:45

Closing Remarks - Conference Adjourns
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Program Agenda


Exhibitors: 

AGC Chemicals

Covestro

Engineered Materials Systems

Kurz Transfer Products

NAMICS

Niebling

Nissha

RMS

RocTool


Related Research Report

Smart Automotive Interiors 2020

Smart Cockpits – Light and Connected

If you have any questions regarding our products or services, you can contact us by phone or by filling out this form and we’ll get back to you as soon as possible. Hope to hear from you soon.

Contact Us

 

CONFERENCE SPEAKERS

Darren Nowak
Director, Research and Analysis - The ITB Group

Darren Nowak

Mr. Nowak joined the ITB Group in 2007 and currently operates as Director - Research and Analysis. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, and under the hood, and most recently has concentrated on plastic / electronic integration. Mr. Nowak has 25 years’ experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor’s degree in Political Science with concentration in International Relations.

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