Smart Automotive Surfaces 2020


Date: October 8, 2020

Location: Virtual Meeting

Tine Zone: Eastern Daylight Time (GMT -4)

In light of the ongoing COVID-19 global pandemic and for the safety of our clients, The ITB Group has reconfigured its annual Smart Automotive Surfaces 2020 conference as an online-only event. Many factors were considered when making this decision and we feel this format will provide the greatest advantages and exposure for our event participants.

ITB has been committed to providing industry leading events and content for over 20 years and we will continue to serve our clients in this virtual space.


Why Participate?

The ITB Group identifies automotive technologies at the intersection of surfaces and electronics.  The only event of its kind, our annual Smart Automotive Surfaces 2020 aims to harness the energy of innovation and the discipline of automotive engineering to bring multi-functional surfaces to the global market.

Component functional integration and processing is the foundation of this event. Several technology niches will be explored including:

  • Smart Surfaces Applications
    • ADAS and AV sensor-cleaning systems
    • Smart front grilles and lighting systems in AVs
    • Vehicle-to-occupant interfaces and big data
    • Cabin cockpit and thermal ecosystem strategies for localized comfort including heated surfaces
    • Digital E-mirror systems for rear vision
    • Interior Display technologies including flexible substrates, backlighting, optical bonding, optical films and coatings, and display lens materials
    • Multi-sensory design for decoration, interaction, comfort and alertness
    • Ambient interior lighting in AVs and EVs including flexible pipes, edge-lit films, and assembly/ integration of lighting
    • Improved passenger ergonomics and maximized interior decorative styling
    • Interior cabin monitoring


  • Enabling Processes and Materials
    • Glass with functional layers and coatings
    • Sustainable approaches to decoration
    • Printed electronics and in-mold electronics
    • Thermoplastic advancements
    • High-value coatings and novel deposition approaches
    • Developments in conductive inks and adhesives
    • Multi-force and touch solutions meeting automotive specifications
    • Film processing technologies
    • Tooling solutions such as techniques for flow front control

Plan now to participate as a presenter and/or sponsor and position your company as a technology, development and thought leader. Use ITB’s virtual platform to reach diverse customers, exchange engineering perspectives, and tackle industry challenges. Click the links on the right for complete details and please contact Mr. Bryan Eldredge, Senior Program Manager – Conferences with any questions:

Email: – Phone: +1 (248) 380-6310

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If you have any questions regarding our products or services, you can contact us by phone or by filling out this form and we’ll get back to you as soon as possible. Hope to hear from you soon.

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