Smart Automotive Surfaces 2020

Date: October 8, 2020

Location: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, MI 48375

The ITB Group identifies automotive technologies at the intersection of surfaces and electronics.  Smart Automotive Surfaces 2020 annual meetup in Michigan aims to harness the energy of innovation and the discipline of automotive engineering to bring multi-functional surfaces to the global market.

Component functional integration and processing is the foundation of this event. Several technology niches will be explored in the presentations and in the exhibit room including:

  • Smart Surfaces Applications
    • ADAS and AV sensor-cleaning systems
    • Smart front grilles and lighting systems in AVs
    • Vehicle-to-occupant interfaces and big data
    • Cabin cockpit and thermal ecosystem strategies for localized comfort including heated surfaces
    • Digital E-mirror systems for rear vision
    • Interior Display technologies including flexible substrates, backlighting, optical bonding, optical films and coatings, and display lens materials
    • Multi-sensory design for decoration, interaction, comfort and alertness
    • Ambient interior lighting in AVs and EVs including flexible pipes, edge-lit films, and assembly/ integration of lighting
    • Improved passenger ergonomics and maximized interior decorative styling
    • Interior cabin monitoring


  • Enabling Processes and Materials
    • Glass with functional layers and coatings
    • Sustainable approaches to decoration
    • Printed electronics and in-mold electronics
    • Thermoplastic advancements
    • High-value coatings and novel deposition approaches
    • Developments in conductive inks and adhesives
    • Multi-force and touch solutions meeting automotive specifications
    • Film processing technologies
    • Tooling solutions such as techniques for flow front control

Plan now to participate as a presenter, sponsor, and/or exhibitor and position your company as a technology, development and thought leader. Use our unique learning platform to reach diverse customers, exchange engineering perspectives, and tackle industry challenges. Click the links on the right for complete details and please contact Mr. Bryan Eldredge, Senior Program Manager – Conferences with any questions:

Email: – Phone: +1 (248) 380-6310

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