Smart Automotive Surfaces 2021

Functionalizing Vehicle Interior and Exterior Surfaces

Date: October 7, 2021

Location: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, Michigan 48375 USA

Why Participate?

The ITB Group identifies automotive technologies at the intersection of surfaces and electronics.  The only event of its kind, our annual Smart Automotive Surfaces 2021 aims to harness the energy of innovation and the discipline of automotive engineering to bring multi-functional surfaces to the global market.

Component functional integration and processing is the foundation of this event. Several technology niches will be explored including:

Creating Smart Surfaces Value in the Next Design Cycle

  • Future anticipated changes in our industry
  • Next wants in cabin development
  • Radically enhanced passenger experiences
  • Green technology and sustainable solutions to support SDG’s
  • Integration or elimination of fragmented subsystems

Smart Surfaces Applications

  • Surface requirements in exterior perception systems
  • Visible light communication (VLC) components
  • Social distancing specifications and sanitization technologies
  • Electronic integration opportunities in grilles, bumpers and additional exterior areas
  • Smart controls executed in a variety surfaces in including glass, leather and woods
  • Recent haptic improvements and touch panel designs
  • Vehicle-to-occupant interfaces and big data
  • Cabin cockpit and thermal ecosystem strategies for localized comfort including heated surfaces
  • Digital E-mirror systems in rear vision and augmented reality in forward vision
  • Interior Display technologies including substrates, backlighting, bonding, optical films and coatings, and cover lenses
  • Multi-sensory design for decoration, interaction, comfort and alertness
  • Ambient interior lighting in AVs and EVs including edge-lighting concepts, and assembly / integration of lighting
  • Improved passenger ergonomics and maximized interior decorative styling
  • Interior occupant monitoring for wellness, distraction
  • Morphing applications

Enabling Processes and Materials

  • IME / plastronics incorporating functional performance films
  • Glass or thermoplastics with functional layers
  • Disruptive innovations in coatings and deposition approaches
  • Improving stretchability of inks
  • Hot runner solutions for flow front control

Plan now to participate as a presenter, sponsor  and/or exhibitor and position your company as a technology, development and thought leader. Use ITB’s  platform to reach diverse customers, exchange engineering perspectives, and tackle industry challenges. Click the links on the right for complete details and please contact Mr. Bryan Eldredge, Program Director – Conferences with any questions:

Email: – Phone: +1 (248) 380-6310

Note: The safety of our clients is The ITB Group’s number one priority. ITB will continue to monitor the global pandemic and adhere to state and government mandates to provide a safe meeting environment at our 2021 conferences.  Plans to meet in person are subject to change.