Smart Automotive Surfaces 2021

Functionalizing Vehicle Interior and Exterior Surfaces

Program CompleteRegister to Attend

Date: October 7, 2021 

Format: In-Person

Location: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, Michigan 48375 USA

Sponsors – Click the logos below for details

The ITB Group identifies automotive technologies at the intersection of surfaces and electronics.  The only event of its kind, our annual Smart Automotive Surfaces 2021 event harnesses the energy of innovation and the discipline of automotive engineering to bring multi-functional surfaces to the global market.

Register now to attend our conference and sit in on a full day of technical presentations focused on trends and developments shaping interior and exterior applications, HMI, electronics integration, materials, design, and user experience. Meet industry leaders face-to-face, connect with your customers and discover engineering solutions that are transforming our industry and delivering on customer expectations. Scroll down to view the program agenda and click HERE to reserve your seat.

Interested to gain exposure, create valuable touch points with industry leaders, and promote your engineering perspectives? Sign up to become sponsor and/or exhibitor and define your position in our dynamic industry.  Click HERE for full details and pricing.

For any questions or to secure your participation, please contact Mr. Bryan Eldredge, Program Director.

Email: – Phone: +1 (248) 380-6310

Note: The safety of our clients is The ITB Group’s number one priority. ITB will continue to monitor the global pandemic and adhere to state and government mandates to provide a safe meeting environment at our 2021 conferences. We strongly recommend those planning to attend the event to be fully vaccinated and masks are encouraged (but not required). We ask that if you aren’t feeling well to please remain home.

CONFERENCE AGENDA - Thursday, October 7, 2021

7:30 am

Registration, Networking, and Continental Breakfast

8:30 am

Welcome and Opening Remarks

Darren Nowak, Director, Research & Analysis – The ITB Group

Smart Surface Enablement

8:45 am

Compo-SiL® - A Sustainable Industrial Silicone Based Vegan Material for Automotive Smart Surface Applications

Dr. Anupam Mukherjee, Technical Director, R&D Center – General Silicones

9:05 am

Emerging Technologies Transform Front Grille Functionality

Jessica Boyer, Application Development, Exteriors and Todd Laramie, Exterior Segment Manager – Covestro

9:25 am

Diffusive Microlens Array for Head-up Display Applications

Robert Wilder, Automotive Account Manager – Dexerials

9:45 am

Bio-based Engineering Plastic for Automotive Applications

Keiichiro Kanatani, DURABIO Business Development Manager – Mitsubishi Chemical America

10:05 am

Networking Break

10:50 am

Material Advancements for Printed Electronics in Automotive HMI

Dr. Erika Rebrosova, Global Tehcnology Manager, Electronic Materials – Sun Chemical

Touch Technology Developments

11:10 am

Enabling Creative Freedom to Realize Compelling User Experiences

Jim Nicholas, CEO – Uniphy

11:40 am

Backlighting, HMI and Sustainability

Paul Rye, Manager, Business Development – Kurz Transfer Products

12:10 pm

Electronic Materials for Smart, Functional and 3D Automotive HMI Structures

Dr. Bawa Singh, Executive VP Technology & Corporate Development, Dr. Nirmalya Chaki, Manager Advanced Materials, Chetan Shah, Senior Scientist and Dr. Ranjit Pandher, Senior Manager, LEDs and Semiconductor – MacDermid Alpha Electronics Solutions

12:40 pm

Advancing Human Machine Interaction

1:45 pm

Flexible Electronics Applications in Automotive

Dr. Peng Wei, Chief eXploration Officer – Royole Corporation

2:15 pm

HMI, Evolution to Revolution

John Voultos, Vice President of Business Development and Marketing – Sheldahl Flexible Technologies

2:45 pm

Interior Lighting enabling HMI for Cockpit of the Future

Jillian Cooper, Sales Manager, FIS NAO Smart Surfaces and Lighting – Faurecia

3:15 pm

Networking Break
Breakthrough Applications

4:00 pm

Automotive Interior Soft Smart Surfaces

David Whitehead, Engineering Group Manager and Jeremy Husic, Staff Engineer – Inteva Products

4:30 pm

Electroactive Artificial Muscles for Vehicle Interiors

Michael Rowe, Principal Scientist; Maduran Palaniswamy, Research Engineer; Max Herzog, Research Engineer; Shardul Panwar, Senior Scientist; Chuck Rutledge, Principal Technician – Toyota

5:00 pm

Roll-up Shade with Embedded Electronics

Chris Cooper, Specialty Films Mobility Segment Manager –  Covestro and Maddy Maxey, Founder and CEO – Loomia

5:30 pm

Closing Remarks
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View Program Agenda

Register to Attend

Sponsorship and  Exhibit Options

Exhibitors To-Date:

ASCORIUM Industries


GOT Interface

Grupo Antolin

Inteva Products

NAMICS Technologies


Hotel Reservations

2020 Event Metrics

Related Research

New Cabin Technologies

Smart Cockpits


Darren Nowak
Director, Research & Analysis - The ITB Group

Darren Nowak

Mr. Nowak joined the ITB Group in 2007 and currently operates as Director - Research and Analysis. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, and under the hood, and most recently has concentrated on plastic / electronic integration. Mr. Nowak has 25 years’ experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor’s degree in Political Science with concentration in International Relations.