Smart Automotive Surfaces 2021

Functionalizing Vehicle Interior and Exterior Surfaces

Date: October 7, 2021 

Format: In-Person

Location: The Sheraton Detroit Novi Hotel. 21111 Haggerty Rd., Novi, Michigan 48375 USA

Sponsors – Click the logos below for details

Smart Automotive Surfaces resumed as an in-person conference in 2021, harnessing the energy of innovation and the discipline of automotive engineering to bring multi-functional surfaces to the global market. Industry leaders showcased trends and developments shaping interior and exterior applications, HMI, electronics integration, materials, design, and user experience.  Highlights included:

  • Toyota Motor Company presented Electroactive Artificial Muscles for Vehicle Interiors, an overview of how breakthrough developments in artificial muscles reimagines new vehicle interior human-machine interactions.
  • A presentation from Inteva Products on the advantages, challenges, and value of integrating soft surfaces in HMI applications.
  • A technological overview from Faurecia on how both static and dynamic interior lighting and smart surfaces enable HMI

Click the program link on the right for complete details.

95 attendees took advantage of the active networking atmosphere and exhibit hall where they were able to meet industry leaders face-to-face, connect with customers, and discover engineering solutions that are transforming our industry and delivering on customer expectations.

Planning for our next conference on October 6, 2022 in Novi, Michigan is already underway and opportunities to become part of our leading event as a presenter, sponsor and/or exhibitor are available. We welcome key companies to join us, participate, and help lead the conference with discussions and showcases of key technologies and developments shaping our industry. Additional details will be shared soon.

For questions or to reserve your space and confirm your participation at our upcoming conferences, please contact Mr. Bryan Eldredge, Senior Program Manager, The ITB Group.

Email: – Phone: +1 (248) 380-6310

Note: The safety of our clients is The ITB Group’s number one priority. ITB will continue to monitor the global pandemic and adhere to state and government mandates to provide a safe meeting environment at our 2021 conferences. We strongly recommend those planning to attend the event to be fully vaccinated and masks are encouraged (but not required). We ask that if you aren’t feeling well to please remain home.

CONFERENCE AGENDA - Thursday, October 7, 2021

7:30 am

Registration, Networking, and Continental Breakfast

8:30 am

Welcome and Opening Remarks

Darren Nowak, Director, Research & Analysis – The ITB Group

Smart Surface Enablement

8:45 am

Compo-SiL® - A Sustainable Industrial Silicone Based Vegan Material for Automotive Smart Surface Applications

Technical Director, R&D Center – General Silicones

9:05 am

Emerging Technologies Transform Front Grille Functionality

Application Development, Exteriors and Exterior Segment Manager – Covestro

9:25 am

Diffusive Microlens Array for Head-up Display Applications

Automotive Account Manager – Dexerials

9:45 am

Bio-based Engineering Plastic for Automotive Applications

DURABIO Business Development Manager – Mitsubishi Chemical America

10:05 am

Networking Break

10:50 am

Material Advancements for Printed Electronics in Automotive HMI

Global Technology Manager, Electronic Materials – Sun Chemical

Touch Technology Developments

11:10 am

Enabling Creative Freedom to Realize Compelling User Experiences

CEO – Uniphy

11:40 am

Backlighting, HMI and Sustainability

Manager, Business Development – Kurz Transfer Products

12:10 pm

Electronic Materials for Smart, Functional and 3D Automotive HMI Structures

Director Strategy & Technology Acquisition – MacDermid Alpha Electronics Solutions

12:40 pm

Advancing Human Machine Interaction

1:45 pm

Flexible Electronics Applications in Automotive

Chief eXploration Officer – Royole Corporation

2:15 pm

HMI, Evolution to Revolution

Vice President of Business Development and Marketing – Sheldahl Flexible Technologies

2:45 pm

Interior Lighting enabling HMI for Cockpit of the Future

Sales Manager, FIS NAO Smart Surfaces and Lighting – Faurecia

3:15 pm

Networking Break
Breakthrough Applications

4:00 pm

Automotive Interior Soft Smart Surfaces

Engineering Group Manager and Staff Engineer – Inteva Products

4:30 pm

Electroactive Artificial Muscles for Vehicle Interiors

Principal Scientist – Toyota

5:00 pm

Roll-up Shade with Embedded Electronics

Specialty Films Mobility Segment Manager –  Covestro

Founder and CEO – Loomia

5:30 pm

Closing Remarks
lines lines

View Program Agenda


Exhibitors To-Date:

ASCORIUM Industries


GOT Interface

Grupo Antolin

Inteva Products

NAMICS Technologies


Related Research

New Cabin Technologies

Smart Cockpits


Darren Nowak
Director, Research & Analysis - The ITB Group

Darren Nowak

Mr. Nowak joined the ITB Group in 2007 and currently operates as Director - Research and Analysis. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, and under the hood, and most recently has concentrated on plastic / electronic integration. Mr. Nowak has 25 years’ experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor’s degree in Political Science with concentration in International Relations.