New Cabin Technologies 2021

In 2021, The ITB Group will provide new research that details the future anticipated changes in our industry from trends to technology to vehicle interior content in multiple geographic regions and OEMs.

ITB will identify the shifts for interior systems, surfaces, and electronics, and will work with multiple teams at the subscribers’ organization to ensure insight is delivered effectively. We will address “next wants” in cabin development that are increasingly dependent on e-power:

  • Smart surfaces in all its technical iterations and materials
  • Improved occupant experiences which encompass physical and emotional comfort
  • Cost effective sustainability

ITB’s research is primarily based on direct interviews with OEMs, tiers, and other key experts. We estimate to complete 150 interviews globally with a focus on the Chinese and German participants who are the early adopters of new technologies and trends. ITB will also tap into developments at promising new and traditional OEMs and major suppliers.

This report is available in two formats: a static copy in paper or PDF plus a dynamic web-based portal including one year of subsequent updates regarding markets, technologies, supply base, and regulations.

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