In the dynamic landscape of the automotive industry, we delve into pivotal trends and transformative advancements. Today, our focus centers on a concise analysis of automotive interior developments in 2023, spanning sustainability, the evolution of displays and infotainment systems, and groundbreaking elements such as color, material, finish, and intelligent features.
At the forefront of interpreting the automotive trends of 2023, ITB emphasizes the paramount importance of sustainability, epitomized by Renault's "The Future is Neutral" Business Unit. This initiative marks a paradigm shift toward a circular approach, presenting itself as the first 360° solution with operational EU business. A deep exploration of the global patent landscape additionally reveals a significant surge in information technology patents related to recycling in 2023, with notable contributions from industry giants like Honda and BASF.
Sustainability maintains its central focus with the introduction of Volvo's EX30, an impressive electric vehicle incorporating recycled materials such as discarded PVC windows, denim short fibers, and rPET wool blends.
We observe that vehicle OEMs are expanding into new electrified segments beyond land vehicles, with examples ranging from BMW and TYDE's e-watercraft to the collaboration between Stellantis and Archer on EVTOLs. Additional EVTOL activities include Toyota's partnership with Joby Aviation and the anticipated SOP of Geely’s Aerofugia (Terrafugia acquisition) in 2025.
Shifting our attention to the evolution of in-car displays and infotainment systems, BMW's future plans stand out, particularly with the Neue Klasse in 2025. An irregular central display and a panoramic pillar-to-pillar display promise a paradigm shift in user interface design. Despite the strategic importance of displays, significant spinoffs in the electronic suppliers' landscape were witnessed in 2023, such as Huawei's divestiture of its auto business and Continental's intended move towards an independent UX/Display Division.
At the highest echelons, leading global OEMs, including VW, GM, and Toyota, are undergoing significant repositioning in 2023-2024, reflecting substantial shifts in product strategy. The unfolding narrative extends to regional BEV brands, exemplified by a growing Chinese BEV presence in markets like Europe. Xpeng's G9, earning double five-star Euro NCAP ratings, illustrates the competitive landscape in the European electric vehicle market.
The luminous aspects shaping the future of automotive interiors persist in 2023. Stellantis's M.i. 21 Manifesto by the DS division transforms circles into rings of light, enhancing the materials in doors. Volvo's EX90 flagship, at a higher price point than the EX30, provides a glimpse into more sophisticated applications of interior lighting, featuring 72 Seoul Semiconductor LEDs designed for a harmonious and naturalistic ambiance.
Lastly, the proposed integration of Kansei Engineering, Eye Tracking, and CMF by the Guangdong University of Technology adds a psychological dimension to the design and validation, unveiling the intricacies of consumer preferences. The intersection of intelligent features with color, material, and finish offers a profound understanding of the transformative trajectory of automotive design.
In summary, this anecdotal evidence from 2023 underscores the industry's unparalleled evolution, unraveling the intricate tapestry of automotive innovation in 2023.
