Voice of the Customer

Not Just What to Say, But What to Do

ITB conducts strategic interviews across engineering, R&D, purchasing, and leadership to capture what really drives adoption—and what stalls it. We turn qualitative and quantitative input into direction.

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Turning foresight into action

We don’t just summarize opinions. We connect the dots between stakeholder interviews, system priorities, and go-to-market friction. The result? Commercially useful guidance for clients in motion.

 

What our interviews can reveal

  🎯 Unmet Needs 🛠 System Readiness 🤝 Partner Fit
  Tech gaps & user frustrations Integration friction points Willingness to co-develop
  Feature wish lists Validation concerns IP or resourcing red flags
  “Nice to have” vs “Must-win” Confidence in scaling Strategic alignment blockers

 

📌 We talk to engineering, not just marketing—and we synthesize the real picture.

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For more information, please contact:

Darren Nowak

Darren Nowak, Director, Research and Analysis

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