ITB Automotive Surfaces 2025
Date: Thursday, October 2, 2025
Venue: MSU Management Education Center, Troy, Michigan, USA
Format: In-Person
ITB's Automotive Surfaces 2025 brings together the global community advancing the next generation of surface technologies for vehicles. This year’s conference explores how material systems—both smart and traditional—are being developed, engineered, and integrated to enhance the user experience, meet functional targets, and align with vehicle manufacturing requirements.
Join us as we convene stakeholders from across the value chain—including OEMs, Tier 1s, surface system suppliers, and material innovators from North America, Europe, China, Japan, Korea, and beyond.
What the Conference Covers
ITB's Automotive Surfaces 2025 focuses on:
- Surface materials for form, texture, performance, and interaction
- Functional coatings and films, including self-healing, anti-glare, and anti-fingerprint
- Smart embedded surfaces—lighting, HMI, sensor integration, printed electronics
- Decorative and structural laminates and skins
- CMF and user experience trends for future vehicles
- Exterior surface systems including lighting fascia, glazing, and panel coatings
- Manufacturing considerations: integration, bonding, tooling, and durability
Who Should Attend
Engineering leaders, CMF teams, innovation managers, business developers, surface and UX designers, technical suppliers, and systems integrators.
How to Participate
Opportunities are now open to:
- Present your insights and technologies
- Sponsor this globally relevant event
- Exhibit your company’s innovations
[Explore Opportunities] [Submit Abstract] [Contact Us]
For inquiries about conference participation opportunities, please contact Mr. Bryan Eldredge, Program Director – Conferences, at beldredge@itbgroup.com or call +1 (248) 380-6310.
Note: ITB will photograph the conference for promotional purposes. By participating in the conference you grant ITB permission to use your likeness in any/all conference related promotions.
CONFERENCE CHAIRPERSON


Darren Nowak
Director, Research and Analysis - The ITB Group
Mr. Nowak joined the ITB Group in 2007 and currently operates as Director - Research and Analysis. He is primarily responsible for direct interface with industry participants and building complex business models to facilitate ITB’s mission to assess automotive business and technology change. He has supported and been the lead investigator in many projects involved in interiors, exterior, under the hood, and most recently has concentrated on plastic/electronic integration. Mr. Nowak has over 25 years of experience in automotive, off road and heavy truck applications, including application and standards engineering roles at Eaton Corporation. He is a graduate of the University of Detroit with a Bachelor’s degree in Political Science with a concentration in International Relations.
