Blog

 

Priorities of Intelligent Cabin Design: User Experience First

November 23rd, 2021

When ITB asked OEM Great Wall about improvements in interior ergonomics, Great Wall informed us that the term ergonomics is somewhat outdated. Now, the industry is talking about the experience. “Ergonomics focuses on human comfort, and human comfort is a part of the user experience. Experience may have a more spiritual entertainment (fun) added to the list. […]



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BEV Thermal System Integration Challenges

September 28th, 2021

Battery Electric Vehicles (BEVs) have higher thermal system content than conventional vehicles; engine and transmission thermal systems are eliminated but thermal systems for the electric drive system, battery, cabin conditioning, and waste heat recovery are introduced. The thermal system for a BEV may exceed $1400 of content. Drive and thermal systems are being integrated to […]



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Implications of Fast Charging on BEV Battery Thermal Management

September 28th, 2021

Battery Electric Vehicle (BEV) charging time is a critical concern for driving long distances.  DC fast charging is an important factor for raising vehicle value and increasing BEV market potential.  For this reason, infrastructure, vehicles, and batteries are being designed to achieve shorter charge times.  One industry objective is the ability to charge vehicles in […]



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Adoption of Higher Value BEV Cabin Thermal Management Solutions

September 27th, 2021

Battery Electric Vehicles (BEVs) use energy differently, conditioning the cabin accounts for a large portion of energy consumption.  A baseline BEV may use half of its energy consumption to condition the cabin for city driving in cold ambient temperature reducing range by 50%, as shown below.  In practice, improving BEV cabin heating holds more opportunities […]



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Interior Strategies in Battery Electric Vehicles

September 15th, 2021

Source: The ITB Group, Ltd. Automotive HMI product developers are seeking to improve consumer experiences in screens, voice interactions, and touch. For these designers, the automotive HMI benchmark is Apple and remains a clear target. The leading group of today’s BEV buyers are the young generations that have been greatly influenced by Apple products. Therefore, for […]



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The ITB Group & JFB Consulting Combine Skills to Form a Partnership in Automotive Consulting

April 12th, 2021

The ITB Group – the U.S. specialist in business and technical automotive research and consulting, and JFB Consulting – the French mobility expert, entered into a strategic partnership offering comprehensive high-level expertise for the global automotive industry. With an annual global production of 100M vehicles, and a turnover of $1.5T for 56M direct and indirect […]



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What’s Happening at ITB in 2021?

November 6th, 2020

In addition to ITB’s consulting and start-up services in automotive, numerous other activities are planned for 2021. Four new industry-funded reports have been announced. Technical conferences will continue to address diverse issues in the industry. Webinars will provide insights into key research topics and highlight the scopes of ITB’s reports. We welcome the opportunity to […]



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Energy Storage Systems Discussions in Shanghai

November 3rd, 2020

Given the well-controlled viral situation in China and its rapidly rebounding automotive market, The ITB Group recently held its 14th leading Automotive Energy Storage Systems China (formerly Automotive Fuel Systems) conference as a face-to-face on-site event in Shanghai. This premier event attracted 175 automotive professionals (approximately 37% from OEMs) who assembled to discuss paramount topics […]

Tags: China, Fuel Systems

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The ITB Group’s Recent Projects and Consulting Assignments

September 25th, 2019

The ITB Group has been a part of the global automotive scene since 1992 and have completed consulting and research projects for major Tier suppliers, material suppliers and OEMs globally. We have seen technologies and trends rise and fall and helped usher in changes that have shaped the industry. No matter the economic or political […]



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Global Technical Conferences Address Key Issues Driving the Automotive Industry

September 25th, 2019

With summer ending, ITB remains busy with the organization of its remaining 2019 and full year of 2020 technical conferences. With changing global regulations, increased emission reduction initiatives, vehicle thermal challenges, and technologies promoting a smart and autonomous future, our events bring to light the quintessential topics and challenges defining our industry. View Conference Schedule […]



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We Have Moved!

September 25th, 2019

In May 2019, after 27 years of being in the same location, The ITB Group moved its North American offices from Novi, Michigan to Farmington Hills, Michigan. Still located in the heart of the automotive industry, this new facility is key to ITB’s future. “Being in our own building is something ITB has wanted to […]



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Maximizing Thermal Management Technology Value

August 22nd, 2019

Improvements in thermal systems offer a high value pathway for meeting regulatory drive cycle emissions, as well as off-cycle in the real world. As regulations continue to tighten globally, thermal management systems continue to be critical for conventional and electrified vehicle performance. U.S. regulations have a great effect on thermal technology commercialization but are uncertain […]

Tags: Electrification, Thermal Management

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A Review of the 2019 Energy Storage Systems Conference

April 16th, 2019

In its 20th year, ITB’s conference remains the premier technical event in North America focused on the latest trends, technologies, regulations, and developments shaping automotive fuel systems, components, and alternative energy systems. We provide a unique platform where global experts convene to gain insight from industry leaders, connect with their peers, discover engineering solutions/advancements, and […]

Tags: Fuel Systems, USA

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ITB’s Energy Storage Systems Conference Turns 20!

December 12th, 2018

ITB’s must-attend automotive conference, Automotive Energy Storage Systems, focused on automotive fuel systems, components, materials, alternative and sustainable energy solutions is currently being organized and will take place on March 6 and 7, 2019 in Novi, Michigan, USA. Leading companies are encouraged to participate in our 20th premier event and support the program as a […]

Tags: Fuel Systems, USA

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Carbon Dioxide Emissions and Global Outlook

October 23rd, 2018

CO2 emissions are a critical factor for auto industry regulations. Emissions due to road transport are a significant share of CO2 emissions and are growing rapidly in China, which has the largest share of global CO2 emissions. CO2 and fuel consumption regulations in most countries in the world are slated to tighten considerably by 2025. […]

Tags: China, Europe, Regulations, USA

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PHEV Potential in China: An Overlooked Opportunity

February 1st, 2018

Globally, the automotive industry is in a state of flux and is looking to a horizon of autonomous vehicles and powertrain electrification. Increasing industry regulations on emissions and powertrain strategies are pushing the Chinese automotive industry towards an unknown. How will vehicles develop with tougher regulations such as China 6 and new energy vehicle requirements? […]

Tags: China, Regulations

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